Wheat proteins in cosmetics

Wheat germ oil and its hydrolyzed proteins are actively used in cosmetology. Many NeoGlis dermal products contain the latter.

Hydrolyzed wheat proteins are proteins that have the same composition as proteins in human hair and skin. Thus, hydrolysis includes many amino acids: glycine, alanine, proline and plutami. They give the products moisturizing and softening effects. Thanks to them, a thin visco-elastic and breathable film is formed on the surface of the skin, nourishing the epidermis and evening out the microrelief of the skin. Wheat proteins restore the skin's water balance and prevent dehydration, which makes them indispensable for the care of dry, dehydrated, weakened and rough skin.

Wheat protein is also effective for flaking skin, which is very important in the autumn-winter period.
The amino acids in wheat proteins provide energy for cell division, promoting skin regeneration and collagen production. Wrinkles are smoothed out, sagging goes away, the oval of the face is evened out - it’s just a treasure.
Hydrolyzed wheat protein:

1. improves the mechanical properties of the skin;
2. evens out the microrelief;
3. fights sagging and wrinkles;
4. restores the acid-base balance of the dermis;
5. restores the skin's water balance.

NeoGlis – aesthetics based on scientific principles

Humanity needs wheat not only for flour production. Wheat protein is one of the effective components of cosmetics. And now we will tell you how it is good for skin and hair.

1. What is wheat protein
2. Useful properties and functions
3. What are wheat proteins made of?
4. Application in cosmetics
5. Review of products with wheat proteins

What is wheat protein

Several wheat components are used in cosmetics and the most important of them are:

1. germ oil;
2. proteins (phytokeratin, phytopeptide).

The latter consist of high molecular weight proteins - gluten (gluten), gliadin, liftilin.

1. Yes, the same one gluten, which is harmful to the figure, has proven itself to be an excellent beauty ingredient. For example, as a natural antioxidant.
2. Gliadin - stimulator of collagen synthesis.
3. A liftilin is able to create a film on the surface of the skin that protects and smoothes it.

There is a lot of protein in wheat - up to 14% of the grain composition. To increase their potential, proteins are hydrolyzed, this helps reduce the size of the molecules, making them water soluble and facilitating their penetration into the epidermis and hair structure.

The amino acids that make up wheat proteins are similar to the human ones that form our skin and hair. That is why wheat proteins are perfectly absorbed by the epidermis, stimulate renewal and, accordingly, recovery.

Wheat proteins are one of the effective components of cosmetics. © iStock

Useful properties and functions

Hydrolyzed wheat proteins:

1. increase skin elasticity and turgor;
2. level the microrelief;
3. help maintain optimal pH levels of the epidermis;
4. fights skin dehydration and prevents it;
5. neutralize the effect of free radicals;
6. maintain a protective barrier;
7. strengthen (compact) the structure of the hair and nail plate.

What are wheat proteins made of?

They contain many amino acids, let's list the main ones.

Glutamine - a precursor to the important antioxidant glutathione, which protects cells from oxidation and, accordingly, from destruction and aging.

Proline - one of the components of collagen, promotes its synthesis, has an anti-inflammatory effect.

Serin is part of proteins and lipids, as well as natural moisturizing factor (NMF). Activates enzymes, improves skin water balance, and participates in regeneration.

Glycine - a natural moisturizing agent that can penetrate into the deep layers of the skin. It is an antioxidant, improves blood flow, prevents rosacea, and inhibits the aging process.

Arginine - one of the components of NMF (natural moisturizing factor), responsible for moisturizing the skin and healing microcracks. It is also part of keratin, stimulates hair growth and strengthens it.

The amino acids that make up wheat proteins are similar to the human ones that form our skin and hair. © iStock

Application in cosmetics

Hydrolyzed wheat proteins are widely used in the production of many cosmetic products, such as:

1. moisturizing, nourishing, anti-aging creams;
2. products for children;
3. tonics;
4. shower gels;
5. lip balms;
6. hair care products;
7. decorative cosmetics (powder, lipstick, foundation).

Review of products with wheat proteins

Balm-mask for damaged hair Elseve, “Full restoration 5”, L’Oréal Paris

Restores hair structure, gives it a healthy shine, makes it silky, elastic, and bouncy.

Elseve Revitalizing Shampoo, “Full Recovery 5”, L’Oréal Paris

Works to restore shine to strands, regenerate and strengthen along the entire length.

Rice & Wheat Volumizing Shampoo, Kiehl’s

In addition to wheat proteins, it contains hydrolyzed rice proteins, which improve the condition of dry scalp, and honey to moisturize and soften the skin and hair.

Rice & Wheat Volumizing Conditioning Rinse, Kiehl’s