Nowadays, to look like a million, you need to invest no less in yourself. How much does luxury cosmetics cost, the price tag of which starts at an average of 3,000 rubles... But we found an alternative to expensive mascara, foundation and lipstick among mass-market brands that will significantly save your budget. At the same time, they are in no way inferior to luxury brands either in quality or durability. So why pay more?!
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Olesya Popova, independent makeup artist: “Over the past few years, prices for luxury cosmetics have doubled, but salaries, unfortunately, for the majority have remained at the same level. Nowadays, in order for a girl to put together a decent basic beauty case, she needs to at least “sell a kidney.” What to do when cosmetics cost as much as an airplane wing, but you want to look good?
Luxury cosmetics brands, as a rule, belong to the same corporations as the mass market ones. And all products are produced by the same factories. The main difference in most cases is in the design and quality of packaging, slightly cheaper fragrances and a little in the composition. But in general, mass-market decorative and luxury cosmetics are very similar in their properties. And when there is no difference, it is stupid to pay half your salary for a tube of foundation. In this regard, I offer several budget beauty products that I myself constantly use, which can become a worthy replacement for expensive ones.”
Let me say right away that I am a small fan of makeup base. If there are no serious problems or pronounced deficiencies with the skin, then there is no need for a base. The main thing you need to do to ensure that your foundation applies well is to properly moisturize your skin. Therefore, the base can be, for example, oil L’Oréal Paris “Luxury nutrition” (about 550 rubles). It can easily replace luxury analogues. In general, M.A.C Cosmetics, Clinique, Manly Pro, Smashbox and many other brands have similar products. But in terms of price-quality ratio, L’Oréal Paris has the best option. This is a multifunctional product that (most importantly!) gives the effect of nourished, radiant, healthy skin. It is perfect for those with normal to dry skin. An option for using it for the lazy: mix the oil with your foundation. But personally, I prefer another method: drop a couple of drops on your palms, warm them and apply to your face with massaging movements. Fashionable “wet skin” is guaranteed to you.
Back, rest: in what position should you sleep so that your back does not hurt?
Or the second option - Maybelline New York Master Prime makeup base (about 570 rubles). It provides additional hydration if your daily care is not enough, and also increases the durability of the foundation. In a word, this is a worthy universal product at an excellent price.
My favorite foundations include three: Maybelline New York Superstay 24h, NYX Professional Makeup Stay Matte But Not Flat, and Lumene CC Cream. The first two are a little reminiscent of my favorite Make Up For Ever Ultra HD tone. Besides , Maybelline New York Superstay 24h (about 610 rubles) provides medium to dense coverage, ideal for those with oily or oily skin. It is very durable and perfectly covers all imperfections, but remains invisible, creating the effect of satin-matte skin. This is what the aforementioned HD resembles.
The second analogue is tone NYX Professional Makeup Stay Matte But Not Flat (about 450 rubles), in my opinion, is more suitable for girls with dry or dry skin. Because, despite the name, it gives a wetter effect and also varies more in terms of density. It can be applied in a thick layer, or it can be stretched to be as light as possible. It also adheres well to the skin and does not run away throughout the day. But, depending on the properties of the skin, it may begin to shine a little in the evening.
As for lovers of very light coverage and barely noticeable foundations, then in this area there is no competition (at least for me) the coolest tone Lumene CC Cream (about 1100 rubles). It costs a little more than other mass-market products, but in terms of its properties and the way it looks on the skin, it fully justifies its price. Since it’s difficult to find decent foundations with a light texture in budget brands, this CC cream looks absolutely natural on the skin - you get a fashionable makeup without makeup, but at the same time it evens out the complexion, masks imperfections, moisturizes, protects against the negative effects of sun rays and Suitable for all skin types.
And again, one of the leading positions is occupied by concealer for the skin around the eyes Maybelline New York Fit Me (about 330 rubles), very similar in properties and coating to the famous Prolong from M.A.C Cosmetics. It applies very well, covers any redness, does not crease and lasts well. By the way, it can also be used as a foundation and applied to the entire face. It has an easy to use applicator and a great price.
The second concealer you should have is this Vivienne Sabo > (about 200 rubles). It is much lighter in texture and slightly illuminates the skin under the eyes. Due to its weightlessness, it is very good for daily use, plus it is perfectly layered.
A worthy replacement for an expensive palette of color correctors and highlighters - Maybelline New York Master Camo (about 750 rubles). Its most winning option is the Light shade, which suits everyone. This creamy, dense product has an oily texture (don't let that scare you!). You won't find anything better if you need color correction or are a contouring fan like Kim Kardashian.
If you are a fan of contouring (although this is all the last century) and love to emphasize or draw your cheekbones not with dry, but with cream products, then you simply cannot do without a double-sided highlighter stick NYX Professional Makeup Wonder Stick (from 680 rubles). True, the only adequate cool shade in the line is Light, and the rest are yellowish. It can be used under the tone if you are afraid to overdo it, or on top of the foundation. It is easy to apply, blends well with your fingers, and for daily use it has no competitors.
And for dry sculpting, mono blushes are suitable NYX Professional Makeup High Definition in the shade Taupe (about 590 rubles). They have a large palette of shades, so they are ideal for girls with fair skin who find it very difficult to choose the right color of sculpting blush. A more classic version of dry sculptor also has a very suitable color and excellent properties - Estrade Mon Secret in shade No. 201 (about 200 rubles).
This is something you can easily save on, since recently more and more worthy brow products of all possible types and shades have appeared in this segment. Cool transparent eyebrow gels Viviene Sabo Fixateur (about 200 rubles), colors with the most correct shades and a brush that gives additional volume, have L'Etoile Selection (about 650 rubles). Cool pencils Rimmel London (about 300 rubles), and the most durable eyebrow lipsticks are Bourjois Brow Pomade (about 440 rubles). The main thing here is to find the shade and texture that suits you best.
Here the situation is more complicated. Shadows from the mass market in most cases are much less pigmented, fall off more and have a less interesting color palette. Therefore, you need to choose them more carefully and be sure to use a base (this will make application easier and prolong durability). In terms of texture and color, you can find good monoshadows in Estrade (about 145 rubles). In addition, successful options are often found in ready-made palettes, such as Maybelline New York The Nudes (about 600 rubles).
The situation is a little better with cream shadows. My biggest love is Bobbi Brawn cream eyeshadow, but it's luxury. The coolest in the mass market (and hello again!) - Maybelline New York Color Tattoo, especially in beige, pink and brown shades - they can be used as a base for eye shadow. And they look cool in daytime makeup. And with dark shades you can draw arrows and use them instead of eyeliner, even on the mucous membrane. It is better to apply them with your finger; the result is a thinner and lighter layer. Color Tattoo eyeshadows last perfectly for 24 hours or more.
The effect of a fashionable wet eyelid for light daytime smoky can be created with creamy pencil shadows Oriflame The One (about 500 rubles). Brown and beige shades can be easily shaded with a finger. The only thing is that they are not very durable, but they are convenient to carry with you and easy to adjust during the day.
Mascara is something that should only be bought in the mass market. Because after three months, according to the operating rules, it will still have to be thrown away. Bestselling mascara is, of course, Vivienne Sabo Cabaret (about 260 rubles). Perhaps every makeup artist has it in their arsenal. The second classic option, which is also one of the best in the business, is mascara Maybelline New York Lash Sensational (about 560 rubles).
All girls love arrows, so eyeliner is one of the most necessary products in a cosmetic bag. The most accurate and beautiful lines are obtained when using a brush and gel eyeliner, which can be drawn Maybelline New York Lasting Drama (about 625 rubles) or their kajal pencil Master Drama (about 300 rubles). By the way, this is the love of many bloggers. The pencil is indecently long-lasting, super-pigmented, very soft and easy to shade.
Identical properties, shades and textures of the popular M.A.C Cosmetics Coffee pencil and brown pencil from H&M (about 300 rubles).
This is a real must have for daily makeup. It is indispensable for creating the effect of shiny, fresh and rested skin, as well as for contouring and strobing. Highlighters can be divided into dry and cream. The first ones create a shining effect with the help of sparkles in the composition (the finer the grind, the more delicate the shine). The second ones create a moist effect on the skin and look more delicate. Among budget highlighters, I like the cream stick essense Holo Wow (about 235 rubles). There are many different shades in the palette, but the coolest is pink. Looks super cool when applied with fingers over foundation. The same brand also has a cool dry highlighter for the face Go For The Glow in shade No. 1 (about 450 rubles). With its help, an unobtrusive glow appears on the face, like after Lime Crime highlighters.
Due to their durability and unusual finish, matte lipsticks have revolutionized lip makeup. They are especially popular in the cold season. The main thing is not to be afraid to experiment and find the most comfortable shade for yourself. Today, the beauty industry offers a huge number of budget versions, for example, NYX Professional Makeup, Nouba and Maybelline New York (each costs about 500 rubles).
Remember that in any cosmetic product its properties are much more important, and not the packaging. In general, if you wish, your daily makeup will not cost you economic losses. And if applied correctly, even an experienced makeup artist will hardly notice the difference.
If you think that you can create beautiful makeup using only professional or luxury products, then you are mistaken. Often budget cosmetics The only difference is the packaging design and price. Having studied many ratings and reviews, read dozens of reviews and tested mass market products, the female half of our team is pleased to present you with decorative cosmetics, the cost of which ranges from 200 to 1,000 rubles! So, let's put together the perfect budget makeup bag!
The primer forms the basis of makeup; it evens out the skin, hiding imperfections. NYX marketers decided that this was not enough and created a new product that can fill the upper layers of the epidermis with moisture and beneficial ingredients: plant extracts, honey, collagen and hyaluronic acid. The product has an amazing aroma, is instantly absorbed, does not leave a sticky feeling and does not cause shine. The only drawback of the honey primer is the small packaging (22 ml). The price of the product is about 800 rubles.
If you are looking for a truly long-lasting mattifying foundation that can hide all skin imperfections, we recommend paying attention to the 24 Hr cream. Colorstay, which will keep your makeup fresh for 12-15 hours. With it you can be sure: the T-zone will not become covered with oily sheen! A big advantage of the product is the presence of a sun protection factor (SPF 15). The foundation is available in two versions: for oily/mixed skin and for dry skin. In Russia, a palette consisting of five shades is presented. The price of the product is from 450 rubles.
This product will give a head start to many products from the luxury segment! The most delicate compact finely ground powder, containing aloe extract and coconut milk powder, is easy to apply, lays down like a veil, does not leave a mask effect and does not emphasize peeling. It will hide the pores and give the skin a velvety feel. This product has a wonderful property - it adapts to skin color. With it, you will forever forget such a problem as the difference between the shade of your painted face and neck! The downside of Stay Matte is that the packaging is rather flimsy. The price of the product is from 250 rubles.
Silky compact blush from the famous German cosmetics company is perfectly pigmented. They have a velvet structure and fine shimmer, do not crumble in the package and do not stain when applied. You can even layer them without fear of beet cheeks. The durability of the blush is worthy of the highest praise - it stays on your face all day long! The product packaging is plastic, but strong enough that you can carry the blush in a handbag. The price of the product is 200 rubles.
Delicate satin shine, not greasy shine! It is the effect of healthy glowing skin that helps to achieve a first-class powder highlighter from NYX, designed to highlight and brighten individual areas of the face. You will not find a single bad review about him! This product meets all the requirements: it applies perfectly with a brush, fits perfectly over powder, does not dry out and lasts for about five hours. With him, your face seems to glow from within! Attention! Apply the product in a very thin layer, otherwise it may highlight skin unevenness. The price of the product is about 700 rubles.
A product from the “budget cosmetics” segment, which is indispensable in the summer, as it gives the face a light shade of natural tan and a healthy look. The finest powder with a weightless structure fits perfectly on the skin and evens out the tone. With it you will never get unsightly red spots! The product does not contain glitter. The price of the product is 600 rubles.
If you want to use bronzer to sculpt your face, be careful when choosing shades. Give preference to matte textures and avoid shimmer. Better yet, use special contouring products.
A cosmetic product that will help model the oval of the face and make it more prominent, highlighting the cheekbones, temples and sides of the chin. With its help, you will quickly learn the art of “modeling” your appearance, since the product has a creamy structure, which will allow you to easily shade it into a light haze, avoiding stains. The stick consists of two parts: dark - for highlighting the contour and light - for highlighting nasolabial folds and protruding parts of the face. It is most convenient to apply it with your fingers. The price of the product is 500 rubles.
You no longer need to buy concealer and corrector because both products are now in one palette! A creamy product with a dense texture, available in five shades, will mask all existing defects. Green color will help you get rid of redness and make small blood vessels and capillaries invisible, pink will perfectly cope with circles under the eyes, and 3 shades of beige will make skin unevenness invisible. The product is easy to apply with fingers or a brush and stays on the skin all day. The price of the product is 270 rubles.
It's no secret that eyebrows make our face. Eyebrow mascaras appeared on the market relatively recently, but immediately won women's love. Maybelline's product contains tiny fibers that help fill the voids between hairs, thereby adding volume. The product has an innovative oval-shaped brush with short plastic bristles. Thanks to this, the mascara not only perfectly colors and corrects the eyebrow line, but also fixes them well. The price of the product is 370 rubles.
Sometimes budget cosmetics are not inferior in quality to luxury brand products. The NYX eyeshadow base does the job just as well as the legendary Urban Decay primer. With this foundation, your shadows will not “disappear at noon”, they will not crease and will remain bright throughout the day without imprinting on the upper eyelid.
The light beige eyelid primer has a weightless creamy texture and a slight shimmering effect. The base can be used on its own to even out the skin of the eyelids or as a base for shadows, giving them additional intensity. A convenient applicator is provided for easy application. The price of the product is 440 rubles.
Superbly pigmented shadows from the British brand Sleek have long conquered You Tube. Each palette, made of matte plastic, contains 12 shades of mineral dry eyeshadow: matte, satin, duochrome and containing fine shimmer. In the manufacture of this cosmetic product, Sleek used the “velvet touch” technology, which allows the shadows to lie uniformly on the surface of the eyelid and adhere perfectly. We recommend the Oh so special palette, suitable for creating a variety of looks, and Au Naturel - for natural makeup. The price of the product is about 1,000 rubles.
A budget mascara that has left its “colleagues” from the luxury segment far behind. Its main advantage is that it does not crumble. At all. With it you won't be threatened with telltale black circles under your eyes! The product works excellently in three ways: it lengthens eyelashes, separates them and increases volume several times. The narrowed neck of the package and a comfortable silicone brush with thin bristles of different sizes will leave no chance for lumps! Mascara applied in one layer creates a natural look, while in several layers it creates the effect of false eyelashes. The price of the product is 500 rubles.
A great find for those of you who want to get not only rich color from a cosmetic product, but also care. Well pigmented Butter Gloss has a dense creamy mousse texture and a very pleasant candy aroma. It fits perfectly on the lips, does not spread beyond their contour, does not stick or roll down in the corners of the mouth during the day. In addition, the product has a moisturizing effect, since it contains beeswax. The palette includes 34 shades. The price of the product is 550 rubles.
Budget cosmetics are popular among beauties of all ages. And many of the products are even analogues of luxury segment products. Therefore, do not discount inexpensive cosmetics that can become excellent assistants in creating the perfect makeup!
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In this article you will find information about inexpensive but effective skin care products and makeup products.
Even in times of crisis, women still have the desire to be attractive. Providing proper care for your skin, applying beautiful makeup and not “breaking a hole” in the family budget is not an easy task. But it is quite possible to solve it, because there are not very expensive, but high-quality cosmetics. Let's try to find them in the endless sea of the beauty industry.
BASIC CARE
A classic daily skin care program includes 4 main stages: cleansing, toning, moisturizing and nourishing. When using luxury products, it is recommended to use a comprehensive line. But with budget brands, you may need an individual selection of drugs for each step.
You need to cleanse your skin twice a day: in the morning to remove dead cells and waste products, in the evening to remove makeup and impurities. Soap is not suitable for these purposes. It is better to use gels, mousses and foams. They do not disturb the acidity of the skin and penetrate the pores better.
Cleansing phyto-gel from Planeta Organica (Russia). Intended for oily and combination skin. Ingredients: rice bran oil, white tea extract, vitamins. Action – actively cleanses pores and normalizes the functioning of the sebaceous glands. Price for 200 ml – 172 rub.
Gel “Propeller IMMUNO” (Russia). Intended for oily and combination skin prone to acne. Ingredients: anti-acne complex and substances that increase skin immunity. Action – removes impurities, has an antiseptic effect and relieves inflammation. Price for 150 ml – 72 rub.
Cream-gel from Nivea (Germany). Intended for dry and sensitive skin. Ingredients: almond extract, oils and substances obtained based on Hydra IQ technology. Action – gently removes impurities without drying or tightening the skin. Price for 150 ml – 205 rub.
Toning involves treating the face with tonic or lotion. It must be done in the morning and evening. The procedure allows you to completely cleanse the skin, narrow the pores, moisturize the epidermis and prepare it for further care.
Refreshing vitamin tonic “Basic care” from Garnier (France). Intended for normal and combination skin. Ingredients: grape extract and vitamin B5. Action – cleanses and soothes the skin. Price for 200 ml – 185 rub.
Mattifying toner “Sea Garden” from Green Mama (Russia). Intended for oily and problem skin. Ingredients: seaweed and aloe extracts, allantoin. Action – cleanses pores of sebaceous plugs and relieves inflammation. Price for 300 ml – 183 rub.
Enriched Anti-Age tonic from Natura Siberica (Russia). Intended for all skin types, age from 25 years. Ingredients: extracts of amaranth, ginseng, primrose, rose. Action – gently cleanses the skin of the face, activating cell division. Price for 200 ml – 283 rub.
HYDRATION AND PROTECTION
Approximately 30 minutes before going outside, you should apply day cream to your face. Its functions are to maintain a sufficient level of skin moisture, as well as protect it from external factors.
Day moisturizer from Baikal Herbals (Russia). Intended for dry and sensitive skin. Ingredients: extracts of milky white iris, adonis, aloe, shea butter, chamomile, avocado. Action – softens, moisturizes and soothes the skin. Price for 50 ml – 219 rub.
Cream “Moisturizing Expert” from L’Oreal (France). Intended for normal and combination skin. Ingredients: vitamins C, E, B, magnesium, calcium, oils. Action – saturates the skin with moisture, making it smooth and radiant. Price for 50 ml – 329 rub.
Cream “Hyaluronic” from Librederm (Russia). Intended for all skin types. Suitable for face, neck and décolleté. Ingredients: camelina oil, sensiderm complex. Action – improves microcirculation, giving the skin smoothness and elasticity. Price for 50 ml – 689 rub.
Scientists have proven that at night, skin cells are most receptive to the active substances included in cosmetics. Therefore, you should not neglect the use of nourishing night cream, especially after 25 years, when the aging process begins.
Night cream from Natura Siberica. Intended for oily and combination skin. Ingredients: Japanese Sophora extract, bisabolol, elastin. Action – refreshes and nourishes the skin, tightens pores. Price for 50 ml – 463 rub.
Cream “Bayu-bai” from Organic Kitchen (Russia). Intended for all skin types. Ingredients: rosehip extracts, lilies, vitamins, minerals. Action – increases the protective barrier of the integument and improves cellular metabolism. Price for 100 ml – 77 rub.
Night face cream from JoySkin (Poland). Intended for oily and problem skin. Composition: a complex of α- and β-hydroxy acids, tea tree oil and grape seeds. Action – nourishes the skin and relieves inflammation. Price for 75 ml – 128 rub.
SKIN AROUND THE EYES
The area around the eyes requires special products. It is distinguished by its thinness, small number of sebaceous glands and strong extensibility. You cannot apply regular face creams to it.
You can choose a budget product for the eyelid area only if there are no obvious problems - wrinkles, dark circles, swelling. Mass market cosmetics are unable to remove significant imperfections.
Cream from Himalaya Herbals (India). Age – 30+. Ingredients: centella and wheat extracts. Action – moisturizes the skin, smoothes out fine wrinkles, slightly lightens “bruises”. Price for 15 ml – 279 rub.
Expert cream with roller from “Black Pearl” (Russia). Age – 35+. Ingredients: aloe vera, protein A, antioxidants and UV filters. Action – gives skin elasticity, reduces swelling and “crow’s feet”. Price for 15 ml – 219 rub.
Cream-gel from “Kora” (Russia). Age – 18+. Ingredients: shea butter, olive oil, fucus oil, cornflower oil, parsley extract, vitamin E. Action: prevents the early formation of wrinkles, removes swelling. Price for 30 ml – 400 rub.
ADDITIONAL PROCEDURES
In addition to daily care, it is worth carrying out additional skin care procedures 1-2 times a week - using scrubs (peelings) and masks. Peeling is necessary for deep cleansing of the skin and removal of the stratum corneum. Masks help saturate cells with nutrients and moisturizers; in addition, they can have a cleansing effect.
Facial peeling gel from Planeta Organica. Intended for all skin types. Ingredients: papaya enzyme, citric acid, avocado and macadamia oils. Action – makes the skin fresher and softer; upon application, a tingling sensation is felt. Price for 50 ml – 154 rub.
Double scrub “Endless Freshness” from L’Oreal. Intended for normal and combination skin. Composition: two types of natural exfoliating particles. Action – cleanses the integument “to the point of squeaking”. Price for 150 ml – 300 rub.
Cream mask “Yeast energy balance” from BelKosmex (Belarus). Intended for all skin types. Ingredients: extracts of yeast, cassia holifolia, rooibos. Action – smooths out fine wrinkles, relieves irritation and moisturizes. Price for 100 ml – 309 rub.
“Regenerating” mask from Natura Siberica. Intended for all skin types. Ingredients: extracts of ginseng, rowan, calendula, sea buckthorn oil. Action – makes the skin smooth and velvety. Price for 75 ml – 288 rub.
DECORATIVE COSMETICS
Finding a basic set of decorative products at an affordable price is easier than finding quality care products. So, what should you fill your makeup bag with? Inexpensive makeup products that have worked well:
foundations – Lasting Performance from Max Factor (382 rubles), Healthy Mix Serum from Bourjois (636 rubles), Match Perfection Foundation from Rimmel (475 rubles);
powders – Stay Matte from Rimmel (356 rubles), Prime and Fine from Catrice (365 rubles);
concealers – Concealer “2 in 1” from Eveline Cosmetics (167 RUR), Allround Concealer palette from Catrice (277 RUR), Affinitone from Maybelline (293 RUR);
shadows – from Essence (from 200 rubles), NYX (from 340 rubles), Rimmel (from 258 rubles), Artdeco (from 307 rubles);
mascaras – Cabaret Premiere from Vivienne Sabo (351 RUR), “90×60×90” from Divage (from 313 RUR), Lash Sensational from Maybelline (424 RUR), Volume Million Lashes from L'Oreal (519 RUR). );
pencils, eyeliners – Lasting Drama Gel Eyeliner from Maybelline (479 RUR), Soft Eye Liner Waterproof from Artdeco (449 RUR);
lipsticks and glosses – Color Sensational from Maybelline (369 rubles), Lasting Finish from Rimmel (289 rubles), Butter Gloss from NYX (490 rubles).
Used budget cosmetics are the best option for girls who do not have dermatological problems. Products from the mass and middle market are able to cleanse and moisturize the skin, as well as protect it from environmental influences. It is necessary to select products taking into account the characteristics of the integument and the safety of the composition. If there are obvious skin imperfections, it is better not to spend money on cosmetics, but to contact a specialist who will recommend competent treatment.