What foundation to choose after 50 years

Age makeup is a special art. It allows a woman to look beautiful and attractive, visually hiding age-related skin changes through the correct application of cosmetics. Makeup after 50, which makes you look younger, differs from the usual make-up and demonstrates a woman’s well-groomed appearance.

Simple make up rules

Age makeup requires a special approach to creating an elegant and well-groomed look. It's no secret that with age, the skin loses its elasticity. Wrinkles and age spots appear on it, and the oval of the face loses its clarity and beauty. The modern cosmetic market offers a lot of cosmetics with which you can diversify your style and demonstrate the youth of your facial skin.

However, what is good for a young girl looks inappropriate on a woman over 50. In addition, the preparations often contain skin care components. Therefore, cosmetics for different ages are different. Cosmetics for aging skin should be gentle so as not to accelerate the aging process.

When performing age-related makeup, it is worth taking naturalness as a basis: whatever the makeup for ladies over 50, the face should look natural, without the effect of a mask. For this, decorative cosmetics alone are not enough: you need careful and daily skin care. It is its condition that will be the decisive factor: the better and younger the facial skin looks, the more ideal the makeup will be.

As you age, you should avoid intense tanning, which dries out the skin, ages it and deprives the face of its attractiveness.

Being beautiful and fashionable is more difficult with age, but this is a real task that every woman over 50 can cope with. Experienced makeup artists highlight a number of rules for youthful makeup for middle-aged ladies:

1. thorough preparation of the skin of the face and décolleté before makeup
2. using a minimum of tinting agents
3. face oval lifting
4. a calm and muted color palette of cosmetics (avoidance of blue and purple colors, which give the area around the eyes the appearance of bruises, and red ones, which make the eyes look sore, tear-stained and swollen)
5. mandatory eyebrow elaboration (plucking, shaping in order to get rid of the effect of an impending eyelid)
6. shadows with light satin shimmer are allowed, textures with mother-of-pearl and glitter are excluded: such shadows increase the expression of wrinkles (a drop of highlighter under the eyebrow is the maximum you can afford)
7. excluding sharp accents (eyeliner, liners) from your cosmetic bag: if it’s difficult to give them up, it’s worth replacing black pencil, eye shadow and mascara with brown analogues
8. use no more than two layers of mascara on the upper eyelashes, followed by combing the eyelashes (getting rid of the untidy effect of sticky eyelashes)
9. one emphasis on the face (only eyes or exclusively lips)
10. taboo on poisonous and flashy lipstick tones, as well as the greasy shine of their texture
11. the use of age-appropriate cosmetics that, in addition to decorative, have a caring function
12. using not only brushes and sponges, but also fingertips (to even out the tone of the face).

Taking into account the knowledge of the rules for performing age-related makeup, performing the makeup procedure yourself will not take much time.

Women's makeup, regardless of age, has several varieties:

1. day
2. everyday
3. evening
4. festive
5. professional.

Daytime and daily make-up Women in middle age are considered neutral. In this case, a minimum of cosmetics is used to emphasize health: they highlight smooth and toned facial skin.

Evening and holiday makeup allows the use of accents (pencil, richer shadows and lipstick) without crossing the line of naturalness. This look is intended for a special occasion (wedding, anniversary) it allows some freedom in the choice of cosmetics, allowing medium and dark shades, black mascara, and pencil. This makeup should highlight the sparkle of the eyes and attract all attention to them.

Professional make-up used for photo shoots. This is a special job for a makeup artist. This look is completely different from others and is aimed at making a woman perfect for the camera. It uses special cosmetics marked HD, which creates a natural effect with any layer of application. This is a rich makeup that allows a woman to look in her best light.

Step by step guide

To make your makeup perfect, you first need to prepare your skin. This involves using cleansers and a light moisturizer. The biggest enemy on the path to success is not age spots or acne: it is aging skin. Sagging eyelids, nasolabial folds, cheeks with a “bulldog” effect - this is what cosmetics should distract attention from.

To compensate for age-related changes in the dermis, it needs to be clean and smooth. To do this, women use cosmetic products with a lifting effect, soothing and moisturizing creams, and masks. Skin care is fundamental at this age. You can extend the beauty of the oval face with the help of a special corset, which is worn at night.

Makeup should not age lightness and translucency of tones and layers of cosmetics are encouraged. This is what will help create a feeling of naturalness and natural feminine beauty. Step-by-step instructions consist of the following steps:

1. Apply a day cream with a moisturizing effect to clean skin, taking just a little product and spreading it in a thin, almost transparent layer until completely absorbed.
2. If the cream does not serve as a base, it is applied next as soon as the cream is absorbed. If you skip this step, the longevity of your makeup may suffer.
3. After the base, the face is tinted with a light fluid, then dark circles under the eyes are masked using a corrector.
4. Use a powder brush to mattify your complexion, then apply a light shade of blush to give your skin a fresh, rested look.
5. An eye shadow base is a necessary condition for beautiful eyes. It is applied in a thin layer to the upper eyelid.
6. The correct number of shadows is no more than two (light and dark). First, the eyes are accentuated with a light tone (no lighter than the skin color), then the outer corner is shaded, hiding sagging eyelids.
7. The lips should remain in the shadow they should not interrupt the emphasis of the eyes. You should not outline them more than a natural outline: this is unsightly and can disrupt the correct placement of accents.
8. If you don't pay attention to your eyebrows, you can ruin your entire makeup: with age, eyebrows become thinner and lose their beautiful curve. The ends of the eyebrows should not extend beyond the outer corners of the eyes it is unacceptable for the shape to be an senile arch.

After 45 years, the female body experiences difficult times associated with hormonal changes. Age is merciless, the skin becomes thinner, becomes firmer and more elastic. Other approaches and cosmetic products for face and neck care are required.

Especially for ladies of intelligent age, we have compiled a rating of the best foundations for aging skin, and selected critical reviews.

1. Masks uneven terrain
2. Evens out facial skin tone
3. Moisturizes.

Too thick foundation gets stuck into wrinkles and only emphasizes skin unevenness. When a powder tone with a mattifying effect is applied on top, the skin becomes dry and wrinkled. Powder on the thin skin around the eyes creates the effect of dry parchment. It clogs the pores all day and by evening the pattern of wrinkles becomes especially bright. Brrr.

5. Guerlain (Guerlain), France

Fifth place in the rating of foundation creams for aging skin: Guerlain, Parure Gold, smoothing foundation SPF 30. The cost of a dark glass bottle with a 30 ml dispenser is about 5,800 rubles.

The composition of Parure Gold cream is unique. It includes:

1. golden pigments that give the skin radiance and even out tone.
2. Myrrh oil nourishes the skin and restores youth and vitality.
3. Reflective particles, sun protection factor SPF 30, which means it is suitable in spring and summer in bright sunshine.

The manufacturer offers 8 golden yellow and golden pink shades. They visually cover dark spots and pigmentation, erase traces of time and fatigue.

Karina: “I bought the foundation in a tester, it turns out cheaper. The Internet is full of such offers. The aroma of the product is magical, a mix of flowers, expensive powder and luxury. However, the Guerlain brand has always distinguished itself favorably from other companies in its scents.

Parure foundation makes my skin look perfect. Men and girlfriends give compliments. Nice! If he hadn’t once given me yellowness, I would have given him a solid A. And so, 4 plus. I recommend it to those who have money for it."

Maria: “A friend also gave me a Parure Gold tester. At first, a subtle aroma is felt on the face, but it does not have time to become boring and disappears. If we talk about the results without advertising blah blah blah, then the cream should give the skin radiance, smooth out wrinkles, and remove dark spots. What do we really have? In reality, it does not shine, but it looks decent and is practically invisible on the skin. I like."

AnnaKarina: “The Guerlain ParureGold cream with SPF 30 is very long-lasting and stays on for up to 12 hours without slipping or clogging pores. I love the slight glow that the cream gives to the face after application. It seems that the face does not shine, but glows from within, the skin looks well-groomed and “expensive”. At the same time, the product mattifies the skin, making it velvety. Magically! Still, it is rather a dense texture, so when a weightless coating is needed, I mix it in half with liquid meteorites.

To summarize, I can confidently recommend a product that really works and is beautifully designed. A bottle of ParureGold will decorate your dressing table!"

4. MaxFactor (Max Factor), USA

Fourth position: MaxFactor, ColourAdapt foundation. Bottle with dispenser, 34 ml. Price on Yandex Market from 458 rubles.

If you are wondering which inexpensive foundation to buy for aging skin, then pay attention to this new product from Max Factor. What is new? “Smart” cream particles adapt to your skin tone and create an even, natural coverage. In addition, evenness of tone is achieved by the presence of silicone derivatives in the composition.

The manufacturer indicates six shades in the palette:

1. 40 - ivory
2. 45 - warm almonds
3. 50 - reddish-beige
4. 55 - pink-beige
5. 70 - natural
6. 75 - golden.

Consumer Opinions

Olga: “Max Factor color adapt outperforms all the foundations I’ve used. And if I add a little moisturizer, I get a mega thin coverage.”

Tanyusha: “I use tone No. 45, “Warm almond.” It seems universal to me. I like almost everything:

1. packaging: plastic bottle with dispenser. It's very hygienic.
2. The texture is quite light, more like a mousse.
3. It applies smoothly to the skin, without streaks.

The coating is not too heavy. I don’t think it will hide serious imperfections, but it covers light acne spots well. Looks natural, no mask effect or foreign object on the face.

The downside is that it is not the most durable coating. Although it’s enough for me, it lasts until the evening. Yes, here’s another thing: in hot weather you have to use matting wipes.”

Larisa, 42 years old: “Yes, age has crept up unnoticed. Pigment spots, noticeable wrinkles appeared on the face, and the skin became uneven in color. I had to find a new foundation. I bought the Color Adapt cream and was not disappointed. He solved my problems, I look like I was 35 years old. The product is instantly absorbed, does not shine, does not stick. There is no need to use powder it is enough to lightly highlight the cheekbones with blush.”

3. Bourjois (Bourgeois), France

On the third line: Bourjois, City radiance foundation SPF30. Plastic tube, 30 ml, price from 670 rubles.

This new product from the French company Bourgeois is positioned as a foundation against the negative effects of external factors. Also contains filters against the penetration of sunlight.

The manufacturer also promises:

1. Fresh and radiant complexion
2. A thin protective screen on the skin, against the penetration of polluting particles
3. Stay hydrated all day long.

Customer Reviews

Anastasia: “I won’t hide the fact that I purchased the new product from Bourgeois with caution. After the first use, I noticed that the product visually smoothed out my facial skin. My son noticed that I looked rested. And on the weekend we went skiing, and I exposed my face to the warm March rays without fear. By the way, my friend didn’t like this cream it doesn’t cover age spots and redness. Might need a proofreader."

AnnaMaria, 52 years old: “It seemed to me that Max Factor is too dense for aging skin - it emphasizes every wrinkle. I prefer lighter textures, but then the covering qualities of the cream are lost. I found a new budget product from Bourgeois, City radiance. The foundation is inexpensive, very light and comfortable on the skin.”

2. Shiseido (Shiseido), Japan

Second place in the rating: Shiseido, Foundation with a radiance effect Future Solution LX. Glass jar, 30 ml. The price fluctuates around 5850 rubles. The product has not yet been promoted and some stores offer gifts, for example, when buying Shiseido cream you receive a gift - cleansing foam (50 ml).

Japan is a recognized leader not only in the production of electronics, but also in innovation in the field of facial care. When developing a new generation of foundations, optical illusion technology was used. Maybe that's why the Future Solution formula allows you to create a perfectly even coverage and flawless skin tone.

Includes:

1. Aura Radiance Powder is responsible for maximum light reflection and gives the skin an inner glow.
2. The Skingencell 1P component is responsible for blocking the production of a protein that accelerates the aging process.
3. Hyaluronic acid is responsible for hydration.

Anna: “Shiseido is my favorite cosmetics. This creamy product gives the face a healthy glow, making the skin more youthful and toned. The only real disappointment is the price.”

Marina, 48 years old: “The only weak point of the new foundation from Shiseido is that you have to constantly reach into it with a spatula, this is not very convenient, and not hygienic. I didn’t get used to the product right away there were difficulties with application. Now before the procedure I spray my face with thermal water.”

1. Lumene (Lumene), Finland

So, the best foundation for aging skin (reviews after the description): Lumene CC cream Color Correcting Cream (Absolute perfection). Plastic tube, 30 ml. The price of the issue fluctuates around 530 rubles. Excellent combination of price and quality.

We will present a short description of this classic foundation for aging dry skin, leaving more space for reviews from satisfied beauties.

Unique product of European quality 6 in 1:

1. instantly blends with skin tone (only three shades - 10 Light, 20 Medium, 30 Deep)
2. smoothes perfectly
3. perfectly masks imperfections
4. glows nobly
5. lasts all day
6. Effectively protects against UV radiation (SPF 20).

Customer Reviews

I sat, thought, and got down to business again. She moistened her face with cream, squeezed out the sponge properly and spread the cream over the skin with dipping movements. As a result, I really got almost perfect coverage. Now I use this foundation all the time."

Caramel: “I gave my mom Lumene CC Color Correcting, she was pleased)) At 67 years old, the cream was perfect! (there are problems: rosacea on the wings of the nose, age-related wrinkles, sensitive, thin skin).”

Natka: “And I support Lumene. CC cream is the best of all the luxury ones I have tried in my life. True, my skin is still oily. I don’t know how it looks dry.”

Ilona: “I like his narrow nose. The right amount of cream is always squeezed out. I apply with a damp sponge. Within minutes my face is glowing! Yes, I walk and shine all day long!”

Useful video

Age makeup: how to choose a foundation?

After 40-50 years, our face begins to change more rapidly and more noticeably than it happened before. You can, of course, “reshape” the skin up and down, fill wrinkles with fillers, tighten the oval... But is it worth it? Is it really impossible to look natural and at the same time attractive at the age of over 40, or even over 50? The answer is clear: of course you can! And it will help us with this correct makeup for women 50 years old, as well as a well-formed cosmetic bag. The products in it will now be different - these are age-related cosmetics after 50 years, and with their help you will look dignified, well-groomed and very attractive!

Makeup for women after 50 years photo

Remedy No. 1 in makeup for a woman 50 years old: drops for red eyes and eyelids

Surprised? But this is logical! Red tears, burst blood vessels, yellowish whites of the eyes - all this inevitably worsens with age. That is why the remedy must-have in a cosmetic bag, the precursor to makeup for a 50-year-old woman is redness drops. It is better to check with your ophthalmologist which drops to use. Of course, you definitely shouldn’t abuse them. But if you need to look perfect or do festive makeup for a 50-year-old woman, you can’t do without them.

Anti-red eye drops are the most important makeup product for women over 50 (photo)

Product No. 2: foundation and/or powder

Remember, there is no one universal, “magic” foundation that would be ideal for makeup for women over 50 years old. Unfortunately, skin problems can worsen with age: dry skin becomes drier, oily skin becomes oilier, pores open, etc. Therefore, choose your ideal foundation personally, but it is important that it be light in texture.

Give preference to light foundation textures, such as Guerlain's SUPER AQUA-SERUM BB cream (left). You can apply the cream with a flat brush (right) or slightly moistened fingers.

Daytime makeup for women over 50 should be as natural as possible, so give preference to BB cream. For oily skin (if the complexion is more even), you can limit yourself to only powder. How to apply makeup correctly? For powder, take a voluminous brush with double bristles for cream, use a wide but flat brush. The foundation can be applied with slightly damp fingers - this will make it even thinner.

For oily skin, it is better to use powder (pictured on the left - shades of compact baked powder PUPA Luminys Baked Face Powder), and apply it with a double-bristled brush (pictured on the right)

Remedy number 3: how to apply makeup? Face without defects: corrector and concealer

Yes, today everyone uses these miracle remedies - from young to old, that is, from adolescence to adulthood - from 50 and older. But this is truly a miracle that you cannot do without at this age. You can learn how to apply makeup, in particular concealer or corrector, using the photo below.

Makeup for women 50 years old step-by-step photo: apply concealer correctly (right). In the photo on the left: Bobbi Brown Intensive Skin Serum Concealer in beige and pinkish shades will hide the “greens” and blue veins under the eyes well

Apply it under the eyes in a triangle this should be done in the same way as applying makeup foundation - with a flat brush, sometimes it can be pre-moistened with water. For redness, a greenish tint corrector is suitable (ideal for those ladies who have rosacea or spider veins), for “greenery” and blue veins under the eyes - on the contrary, pinkish or creamy beige.

Product No. 4 in daytime makeup for women over 50: blush

Which shades to choose? Just not with a reddish undertone! If you are white-skinned, take a matte delicate pink color, if you have a “warm” color type, then take peach. If you want to hide redness, beige blush is suitable.

How to apply makeup (photo on the right) for a middle-aged woman: apply blush with a brush. Give preference to matte light tones (pictured on the left - Clinique Blushing Blush Powder Blush with a brush)

How to apply makeup on your face correctly when it comes to blush? Only on the cheekbones. If you prefer cream blush, apply it with your fingers. Can you feel your cheek bone under your skin? Then you have hit the target. For dry substances, use a soft round brush.

Tool No. 5: eye shadow or eyebrow pencil

Any makeup for a woman over 50, step by step, both daytime and evening, involves drawing in the eyebrows. Some people prefer special mascara, but it is better to use shadows and a pencil - they will make your eyebrows fuller without being unnatural. Try not to pluck your eyebrows into a thread and under no circumstances draw them in with just one pencil line. The more natural the shape, the better. The fuller your eyebrow, the younger you will look. But you shouldn’t neglect it and leave it to “overgrow”, otherwise you will look unkempt.

For eyebrows in makeup after 50 years, it is better to use shadows or a pencil - they will make the eyebrow line fuller and more natural. Pictured on the left is the CLARINS Kit Sourcils eyebrow care kit.

Remedy No. 6: cosmetics for the face after 50 years - matte eye shadow

We moved on to the eyes, and they, as you know, are the mirror of the soul. Eye drops will help whiten the mucous membranes, but the eyelids above and below need to be corrected with shadows. And now we will learn how to apply makeup correctly. Eyes after 40 years are characterized by dry eyelids and an abundance of small “mesh” wrinkles. Matte shadows will help hide them.

For eye makeup, choose matte natural shades. In the photo on the left - eyeshadow with a matte effect Lancome Ombre Hypnose Mono

For daytime makeup, choose natural tones that perfectly match your skin tone. When choosing shadows, be sure to try them on the skin - if there is no “dirty”, gray tint, then this color suits you. Try not to skimp on shadows: they should apply evenly, in a thin layer, and at the same time even out the color of the eyelids, not crumble or crease during the day.

Product No. 7: Eyeliner

Makeup and clothing for women over 50 years old should be (very preferably) warm, calm tones. The same applies to the eyeliner we use to line the eyelash line. Black, if applied not too carefully, will look sloppy. Gray is “dirty”, but brown, chocolate, dark beige are just right!

In makeup for women over 50, it is better to give preference not to gray and black, but to brown and chocolate shades of eye pencils. In the photo on the left is a Yves Saint Laurent pencil with a shading brush on the opposite end.

For daytime makeup, you can line only the upper eyelid, but for evening makeup, you should pay attention to the lower eyelid. But do not bring the pencil line to the inner corner of the eye, it is better to start it from the middle and lead it to the temple.

Remedy No. 8: how to apply makeup correctly after 40 years - mascara

It happens that in mature women, eyelashes are barely noticeable - they are short, sparse and almost colorless. That's why it seems like they don't exist. And if so, the next product in our cosmetic bag among all cosmetics for the face after 50 years will be mascara.

Mascara will help highlight eyelashes in age-related makeup. In the photo on the left is Clinique High Impact lengthening mascara with a silicone brush.

The lighter the eyes and skin, the less contrasting the mascara should be - choose a graphite color, not black, and brown will look especially soft and gentle. For those who like brighter makeup, you can try colored mascara, and believe me, it won’t look wild. When in doubt, try plum, burgundy, navy or dark green.

Remedy No. 9: Lipstick

Many photos of 50-year-old women without makeup show us that lips, unfortunately, lose their natural pigmentation over time, their shade seems to fade and become paler. This can be compensated for with lipsticks and lip tints (pigments). It is not recommended to use a pencil for lip contour, well, except in cases where you apply dark or saturated colors so that they do not bleed.

Makeup for women over 50 (photo) involves the use of richly pigmented lipsticks in natural shades. Pictured on the left are shades of Revlon Matte Lipstick.

Surely, over the entire time you have been using various products, you have already determined which shade of lipstick suits you best. Do not use too bright colors (except for special occasions), choose exclusively matte colors without glitter or pearl, and choose a richly moisturizing lipstick texture so that it evens out and, as it were, “fills” your lips.

Makeup can’t hurt at any age, but makeup for women over 50 is a must!

Well, it seems that’s all. These 9 remedies are: must-have for a mature woman. Create your own “50+” cosmetic bag, you can even add some other favorite product, without which you cannot imagine your makeup. We told you above how to apply makeup correctly, and therefore you can safely take our advice into account. But the main thing, of course, is to feel well-groomed and beautiful, and then you will be transformed and younger right before your eyes!