Demand Stimulation - (English Demand Demand) is a set of measures aimed at increasing sales volume and stimulating demand for goods or services among buyers. It includes various marketing and advertising tools to increase interest in the product and encourage purchase.
The purpose of demand stimulation is to attract the attention of potential buyers and convince them of the need to buy this particular product or service. One of the main elements of demand stimulation is carrying out activities to stimulate brand loyalty, for example, holding competitions, discounts and promotions. Additionally, marketing campaigns may include the use of social media, contextual advertising and other methods to attract customers.
How it works?
If you want to increase the sales of your products, you must understand that your product must not only be good, but also attractive to your target market. To do this, you need to constantly develop new sales strategies and promote your products in the market. Marketing companies conduct various sales promotion activities, attracting customers using various tools. This could be promotions, discounts, bonuses and much more.
This strategy allows you to increase the number of sales and the attractiveness of the brand in the market among potential customers, due to increased recognition and customer loyalty. Demand incentives may include selling goods during seasonal discounts, organizing promotions on social networks, offering additional services for corporate clients, and much more.