New products in cosmetology 2018 procedures

The beauty industry is one of the largest and most dynamically developing sectors of the global industry, it is highly competitive in any market, it is a titanic work of research and scientific departments not only of cosmetic giants, but also of small independent brands.

It is not surprising that in such conditions the cosmetic market is annually replenished not just with the latest new products, but with full-fledged innovative solutions that create a real boom among buyers. We are in a hurry to share information about new products released in 2018, which are already available to consumers and have had a significant impact on the development of the beauty industry as a whole. About cosmetology devices that replace skincare cosmetics, anti-gray serum and cream that adapts to sunlight - read about all this in our article.

High-tech devices threaten to replace skincare products

Smooth, glowing skin without the need for any serum or moisturizer - sounds incredible? However, according to Dennis Gross, MD, a dermatologist who works with celebrities, in the near future, consumers will no longer need skin care cosmetics - they will be replaced by specialty beauty devices.

In particular, Gross believes that light therapy (LED) devices and microcurrent devices (like the ZIIP wrinkle smoother) will fulfill, or at least reduce, the use of traditional skincare in the near future. “We're starting to move away from the idea that you have to apply something, be it a cleanser or a cream, to define a skin care routine,” says Dr. Gross. Under his brand name - Dr. Dennis Gross launches a contactless SpectraLite mask that uses multi-color beams to “target similar cellular receptors that respond to ingredients used in proven skin care products, such as vitamin C and retinol.” Perceived benefits? Increasing blood circulation in the skin, increasing collagen production and restoring skin elasticity through exposure to red light, as well as getting rid of acne thanks to blue light.

High-tech devices are effective in skin care

All of the above devices are available for purchase in online stores. The pricing policy is relatively affordable: ZIIP can be purchased for $495, and the silver gel, which is used during the skincare procedure, costs $50, the Dr. mask. The Dennis Gross SpectraLite FaceWare Pro LED retails for $435, while the Clarisonic Mia Smart Sonic Eye Massager Cleansing Brush retails for $199.

Erasa Skincare replaces Botox injections

Jules Zecchino, co-founder of BioMimetic Laboratories, which created Erasa Skincare, spent decades developing some of Estée Lauder's greatest skin care innovations. With just one product - Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate, designed to lift and rejuvenate the skin, he wanted to solve various skin problems, such as pigmentation and wrinkles, for which different types of products are usually used to eliminate.

Linda Evangelista refused Botox in favor of this product

Lindt Evangelist liked the product so much that she said that she uses it instead of Botox and believes that she got rid of her melasma - an excess of dark pigment in the skin. The cost of this drug is $250.

EGF + 2A Daily Treatment – ​​clinically proven effectiveness

Scientific studies of an exact copy of human epidermal growth factor (EGF) based on barley from the BIOEFFECT company show almost fantastic results. In a double-blind, placebo-controlled study conducted by a third party, subjects saw a significant increase in skin thickness of 60% and skin density of 30%.

The power of nature on the side of science – EGF + 2A Daily Treatment

In 2018, Icelandic company BIOEFFECT- EGF + 2A Daily Treatment launched in 2018, costing $320 and combining EGF with ferulic and azelaic acids to counteract free radicals caused by pollution and sunlight.

Amazing Moisture - the most expensive shampoo in the world - natural and without water

More Hair Naturally makes a range of hair care products that are designed to promote thick, shiny hair growth and reduce hair loss. The brand currently produces what it calls "the world's best and most expensive shampoo," which retails for $14 per ounce (about 30 ml).

Unlike many shampoos on the market that have water as the main ingredient, Amazing Moisture Shampoo is designed to give consumers more for their money. As More Hair Naturally President Brian Reichenberg says, “Most shampoos contain 80 to 90 percent water and harsh detergents, which damage your hair and scalp. Typically, the packaging costs more than the ingredients.”

Amazing Moisture – shampoo with stem cells

Amazing Moisture Shampoo boasts a water-free formula with an aloe vera base. The formula includes ginseng, argan and bamboo stem cell extracts, as well as sunflower, sweet almond, wild cherry bark, coconut and pine needle extracts, and protein from kale, rice and carrots.

Hair coloring can be completely safe

“You can instantly change your hair color without damaging it,” says Chris Appleton, Kim Kardashian West's hairstylist. Until now, regularly changing hair color was not considered a good idea - split ends, brittle hair. But in five years, we could end endless hours of coloring or bleaching, Appleton says.

Hair coloring in the future - maximum naturalness

Color technology is already moving in this direction: natural dyes use pure, low-odor color and proteins to coat the hair. For example, Christophe Robin's new color gel, which is infused with inula flower to brighten color, as well as oat extract to make hair incredibly shiny. In between color treatments, a new collection of at-home hair serums like Color Wow Kale Tonic helps strengthen strands.

Christophe Robin Temporary Color Gel can be purchased for $35, and Color Wow Kale Cocktail Bionic Tonic can be purchased for $24.

A breakthrough in skin care cosmetics - the product changes along with its owner

“Customizable cosmetics adapt to your skin's needs,” says Ellen Marmur, MD, a New York-based dermatologist who believes a new frontier in personalized skin care has already been achieved.

Small additions to cosmetics to improve them

Products become so personalized that they change with you. That means soon you'll be able to "use a sunscreen that adjusts its action on your skin to provide optimal protection depending on how much UV exposure you're exposed to," Ms. Marmur says. For now, however, concentrated additional ingredients such as hydrating drops and antioxidant-rich supplements can enhance your makeup experience when mixed with the moisturizer or hair care product you prefer to use.

The cost of such drugs is also low: Clarins Booster Detox Antioxidant Drops – 39 US dollars, Oribe Power Drops Damage Repair Hair Booster – 58, Neutrogena Hydro Boost Multivitamin Booster – 20.

Cosmetics for the microbiome - and who said that they are only intended for the face?

"You'll want to cover your whole body with bacteria," says Maureen Choi, one of the editors at glamour.com.

Cosmetics for the microbiome - useful in all respects

The top tip for the first step in skin care is to wash your face until all dirt, oil and makeup are removed. But now there's evidence that this, along with over-exfoliation, can wreak havoc on our skin's microbiome (ie, the protective layer of good bacteria). This information has led to more and more brands using healing pre- and probiotics in everything from face masks and scalp serums to daily supplements to restore balance, strengthen barrier function, and relieve skin inflammation. In the coming years, even more beauty products with beneficial bacteria are expected to hit the shelves.

We'll be focusing on Seed Daily Synbiotic Supplements, $50 for 90 capsules, Juice Beauty Prebiotix Hydrating Gel Moisturizer, $52, and Algenist Alive Prebiotic Balancing Mask, $38.

Three months of care - and gray hair will never bother you again

You'll never have to deal with gray hair again, unless of course you want gray hair. Finally, they came up with a remedy that allows you to forget about gray hairs - a new generation hair serum from the French pharmacy brand Phyto appeared on the market at the end of 2018 and actually completely changed the attitude towards the process of graying.

Gray hair ceases to be a problem - just one remedy is enough

The serum contains a special plant peptide that stimulates the production of melanin in the hair follicles, which means that the next time your strands grow back, they will not be gray, but your natural color. The only caveat is that you need to commit to using the product once a day on your roots for three months, but that's a small price to pay for no gray hair, isn't it?

The RE30 Anti-Grey Hair Treatment sells for $58, but Living Proof also offers a Restore Dry Scalp Treatment for $32.

Buying decorative cosmetics is no longer a problem - now you can simply print them

“You can 3-D print completely custom makeup products,” says Robyn Black, makeup artist and founder of Beauty Is Boring. Think shade-matched foundation is cool? Just wait until you can print out a custom formula that perfectly matches your skin tone and texture, says Black. 3D makeup software already exists.

All the wealth of choice can only be surpassed by production taking into account personal parameters

When it appeared on the scene a few years ago, the effectiveness of such technology was not at the highest level - a limited palette of pigments, strange consistencies, but since then computer technology for cosmetics has become much more complex. "There's even one brand that uses 3D printing to create lipstick in a mold that fits the exact shape of your lips, so you get the most precise application," Black explains. The future is to print bespoke cosmetics with custom formulations that include specific scents, personalized applicators and vegan ingredients.”

Today, Chanel mascara is available for sale, the brush of which is made using 3D printing. Its cost is 35 US dollars. The best thing about it is that it is more effective than traditional mascara. 3D printing offers high precision through innovative processing, meaning the mascara wand contains honeycomb-like microcavities that collect and distribute the perfect amount of product onto the lashes.

Protection from the harm of a polluted environment is a leading trend in the beauty industry

"Anti-environmental creams will be just as essential as sunscreen," says Shani Darden, Jessica Alba's facialist.

When the environment becomes not only something that is protected, but also something that is protected from

At all times, the main enemy of the skin has been exposure to sunlight. However, according to Darden and other experts in the field, free radicals from dust, ozone and air pollution are now growing concerns. Don't worry, beauty industry scientists have something to cover our backs, and our faces too. They're constantly working on innovations like shield technology, which creates a real barrier on the skin, and discovering revolutionary antioxidants like apricot extract (found in Garnier's new SkinActive moisturizer) to protect against damage. Another line of defense, Darden says, is using advanced versions of retinol (found in Shani Darden's brand serum to reform skin texture). Retinol is currently the best and most important ingredient to use, other than sunscreen, for prevention and protection, according to cosmetics experts, against environmental damage.

Shani Darden Texture Reform Gentle Resurfacing Serum costs about $95 in online stores, moisturizer from Garnier SkinActive Glow Boost Moisturizer costs only $10, and a regular sheet mask that protects against bad ecology Simple Pollution Protect Sheet Mask costs about 3 dollar.

From protection from the environment to protection of the environment itself: waste-free production is a leading trend in the industry

The forecasts of Mintel analysts that the fight against waste, recycling and zero-waste production will become the most current industry trends in 2019 began to come true back in 2018. Thus, the South Korean bath cosmetics Innisfree x Anthracite Coffee Body Wash appeared.

Cosmetics made from coffee grounds

Beauty brand Innisfree has partnered with coffee chain Anthracite to create a skincare line made from recycled coffee grounds. The partnership features Coffee Body Wash, which uses coffee oil extracted from coffee waste to produce a creamy, rich lather while offering a sweet, bitter aroma. The Coffee Body Wash line includes a body scrub, jelly mask and bath powder that dissolves in water to give it a dark Americano coffee color.

The Coffee Body Wash line of cosmetics is very affordable: the scrub costs an average of $21, the jelly mask costs $16, the bathing product costs about $8, as does the coffee lip scrub.

Cosmetics for active people or beauty on the move

As consumers are encouraged to exercise, beauty brands are developing products to help them in their health and fitness quest.

Beauty in motion is a new, but quite popular, trend in the industry

VProve Outdoor Fitting Gel Mask (South Korea) is a face mask designed to be worn outside the home, for example, during outdoor activities, during sports training, when the face is exposed to harmful external environments. It is easy to attach and remove, attaching behind the ears. Contains the active ingredient Pollustop, which creates a barrier on the skin to protect against pollutants, while providing excellent hydration and soothing benefits. The cost of such a mask is about 30 US dollars.

As consumers spend more time on the road, commuting and on-the-go lifestyles present new marketing opportunities. The American brand Secret is a small roll-on solid antiperspirant designed for consumers on the go - Freshies Invisible Solid Antiperspirant Deodorant On-The-Go.

Compact and stylish deodorant that is always at hand

It offers a less bulky alternative to traditional deodorants, making it convenient to carry in your purse, keep in your desk drawer or in your gym locker. Its portability makes it quick and easy to apply throughout the day for an instant burst of freshness. And the price is only 5 US dollars.

Sensoria from Givaudan Active Beauty - a combination of perfumes and care cosmetics

Givaudan Active Beauty presented the sensory concept Sensoria, which combines beautiful fragrance and cosmetics. Sensoria combines cosmetic components with a subtle aroma and special ingredients. Each of the perforated emulsions contains active ingredients to prevent aging. They include: Vetivyne - this substance is obtained from the depleted roots of vetiver, it provides a rejuvenating effect and longevity of the aroma; neurophrolin - an Ayurvedic extract with a stress-blocking effect and protection against environmental pollution; BisaboLife – 100% stable bisabolol with strong soothing properties; BlurHD is a gardenia extract with anti-aging and antioxidant properties. The emulsions are packaged in black and gold drop-shaped bottles in individual packaging.

Sensoria – a unique sensory experience at the border of scent and touch

According to Givaudan's Director of Innovation and Marketing Fabrice Lefebvre, Sensoria is a high-tech concept that exploits the synergy between a high content of perfume oil, sensory ingredients and cosmetic components.

2019 is just beginning, and we are already looking forward to what it will delight and surprise. It would seem, what else can you expect from an industry capable of everything from digital makeup to a voice hair coloring consultant?! Perfection knows no boundaries, so follow our website and we will definitely delight you with news about the next new products.

December 22, 2017

Gentle care, intimate rejuvenation and dimples. Trends for next year according to the consulting center of the House of Russian Cosmetics Institute.

The end of the year is a time not only to take stock, but also to make plans. These days, it is always useful for cosmetologists to look into the near future: to find out what will be trending in the coming year. In order to master and offer clients the latest new products and the most popular cosmetology procedures before other colleagues. The general trend that already dominates in cosmetology and will continue in 2018 is naturalness and individuality.

Here is our forecast for the most popular procedures.

The trend is gentle care without stress to the skin.

Clients refuse private aggressive procedures (chemical peelings, mesotherapy, laser resurfacing) in favor of gentle treatments. Nourishing masks, facial massages, microcurrents, light therapy, and therapeutic lasers will be popular.

Contour plastic

The procedure has been at the peak of popularity for several years and will retain its position in 2018. But the requests with which clients turn to cosmetologists are changing. In the coming year, we expect a widespread demand for the formation of a “triangle of youth” through contouring: raised (moderately!) cheekbones, a structured oval face and a clear chin. “Maleficent’s cheekbones” (pronounced, pushed forward) will finally become a thing of the past. Along with overly plump lips. In fashion, “natural lips” are natural lips, “so that no one will guess anything.” In 2018, clients will increasingly turn to lip contouring “for business.” When you need to correct a deficient lip or asymmetry.

Rhinoplasty

The same trend applies to correcting the shape of the nose. Clients no longer ask for noses, like actresses and fashion models. They want “their own” form, which suits them and preserves their individuality.

Intimate rejuvenation

But, one after another, cosmetology clinics and beauty salons include it in their price list. Previously, the intimate area was only actively removed from hair using laser and photoepilation. Now they strengthen it from the inside and shape it, brighten it, and rejuvenate it from the outside. Lasers and peelings are used for intimate rejuvenation. Experts call an increase in libido and brighter sensations during sex as a “side effect” of the procedure. So intimate rejuvenation is simply doomed to become a trend.

Services for eyelashes and eyebrows

There will be strong demand for lamination, extensions and tinting of eyebrows and eyelashes in 2018. And again, moderation is in trend (lush eyelashes, which leave no doubt about their artificial origin, are no longer relevant). In addition, in the new year, girls will take more care not only about their appearance, but also about the condition of their eyelashes, eyebrows and the skin around the eyes. Alginate eye masks, healing serums and products for eyelash and eyebrow growth will be popular.

Botulinum toxin

The drug is not going to lose ground in anti-age therapy. But in 2018, it will also be actively used in trichology, as well as for the treatment of seborrhea and acne.

High-tech innovative procedures

In 2018, the demand for high-tech innovative procedures will grow. For example, BBL therapy (BroadBand Light). This is a system of high-intensity broadband light that affects cells at the gene level. The system is used to remove vascular pathology, benign pigmented tumors, treat acne and general rejuvenation of the skin and body.

Skin protection

Everyone seemed to remember a common truth for cosmetologists: the skin must not only be moisturized and nourished, but also protected. And not only from dryness in winter and aggressive sun in summer, but also from a polluted environment. From Asian countries (where the problem of air pollution is even more acute than ours) comes the fashion for anti-smog or anti-pollution products. They allow you to block the aggressive effects of adverse environmental factors on the skin.

Formation of dimples on the cheeks

In plastic surgery, there is a boom in the formation of dimples on the cheeks - dimpleectomy. This operation is simple, lasts on average 30 minutes, and has no restrictions on skin type and thickness. According to statistics, no more than 30% of people have dimples by nature. So, if the fashion for artificial dimples (they are also called “the kiss of an angel”) really captures the masses, the circle of potential clients for this procedure will be wide.

Manual massage

Sculptural-buccal, lymphatic drainage, chiroplastic, classical according to Akhabadze - there are many popular techniques. But in 2018, it will be important for clients that the master performs a massage with his hands and takes into account the individual characteristics of the client.

“My mirror, tell me. "How many times have you said this phrase while looking at your reflection in the mirror? We are sure that there are a lot. After all, the essence of women is such that it is not enough for us to just be beautiful, we must certainly be ideals, so that the men around us will admire and our rivals will envy. With the help of what secrets each representative of the fair sex achieves her goal still remains a mystery, since not all ladies want to reveal the secrets of care. But we are sure that many will want to keep abreast of the latest cosmetology products in 2018.

Read carefully and adopt the most noticeable cosmetology trends of 2018!

The more natural the better

It seems that the period of “doll” makeup and bright colors is gradually becoming a thing of the past. Lush make-up is replaced by natural shades, the focus is on the natural beauty of the face. On fashion catwalks you can increasingly see models showing off their perfect porcelain and matte skin. An almost complete absence of cosmetics or a minimal amount of it is the main beauty trend of 2018.

If the skin condition leaves much to be desired, pigment spots are noticeable on the face, and the color is uneven, then suitable primers and concealers should be used to create the effect of “healthy skin.” Of course, problems cannot be ignored, so along with choosing natural makeup, you should consider using the help of a cosmetologist to eliminate all skin imperfections.

Eyelashes deserve special attention. The fashion for doll “fans”, which visually burden the look, has finally passed. Today, girls are offered an abundance of options for false eyelashes in the “nature” style: they look natural, have a moderate length, and are completely safe for the eyes.

If eyelash extensions are not suitable for some reason, which is especially important for sensitive eyes, then you should use a line of professional care products. An excellent choice in 2018 will be drugs containing prostaglandins or peptides. Thanks to their use, eyelashes become longer and fuller, and it is really noticeable.

Course on prebiotics for the skin!

Microbes on the skin have always been the main enemy of beauty. Until recently, it was believed that it was the proliferation of bacteria that led to inflammation, acne, and deterioration of the skin. However, recent research in this area proves that our skin also needs microorganisms. The only difference is that there are microbes that are useful and those that are not.

Today, almost all cosmetics for cleansing the face are aimed at maximally freeing the surface of the skin from any impurities. At the same time, we do not think that by using products with antiseptic properties, we automatically kill both pathogenic and beneficial microflora. World researchers have sounded the alarm about this, which is why products with prebiotics are now actively appearing in the product lines of many manufacturers.

Prebiotics are substances that the intestines cannot digest, but they are a key element that is fermented by beneficial microorganisms, ensuring an increase in their population. If you destroy beneficial microflora along with pathogens, this affects the condition of the skin: it begins to peel off, becomes sensitive, irritation and redness appear on it.

Cosmetics with prebiotics are an absolute trend in cosmetology in 2018. Prebiotics are a medium that helps “feed” beneficial microflora, which subsequently acquires sufficient strength to independently destroy pathogenic microorganisms. The use of cosmetics with prebiotics is not just “fashion”, it is a radically different approach that changes all existing theories of skin care!

Protecting skin from environmental influences

The unfavorable ecology of megacities has long been among the causes of early skin aging. Small particles of metals, dust, and toxins contained in the air have the highest penetrating ability. The components of many care products lag noticeably behind in this indicator, therefore, when it comes to smog, even expensive care will be powerless in the fight against industrial pollution.

The problem of smog is especially acute for Asian cities. It is not surprising that cosmetic brands in Asian countries were the first to sound the alarm about this and developed lines of exclusive cosmetics with an anti-pollution effect. Today, residents of European cities also follow the example of Asian women and willingly use such drugs.

Anti-pollution creams and gels operate according to the following principle: they either repel harmful particles contained in the air or become a trap for them, keeping them on the surface of the skin and preventing them from penetrating inside and thereby causing harm to health.

In 2018, anti-pollution cosmetics will continue to win the hearts of fashionistas around the world and will become the same essential element of care as products with SPF filters that protect the skin from photoaging.

Cosmetology trends include non-invasive care

Taking care of the skin at all levels is a key idea that cosmetologists will follow in 2018. Improving skin care technologies, developing new hardware procedures, and increasing the effectiveness of cosmetic products today make it possible to abandon a number of sessions that have an aggressive effect on the skin.

Delicate elimination of problems without injury and stress - this is what you should focus on in 2018.

Cosmetologists are already actively using methods that allow them to diagnose skin conditions and select procedures according to the patient’s age, based on the nature of the problem and the degree of its severity. If previously for many the panacea was traumatic sessions of chemical peeling and laser resurfacing, today they have safer alternatives.

All kinds of highly concentrated serums, masks, hardware massage, microcurrent stimulation, carboxytherapy and similar procedures can delicately affect the signs of early aging and are an excellent prevention of pigmentation and skin aging.

Aggressive care procedures will not disappear anywhere, since they are still the only way to combat critical age-related changes. But thanks to the development of minimally invasive hardware cosmetology, it becomes possible to choose more gentle techniques when appropriate.

Natural breasts and harmonious nose

As for radical changes in appearance, plastic surgeons will not have less work in 2018. Trends, as in previous years, include breast augmentation and rhinoplasty. With the only caveat - it’s worth emulating naturalness and maximum naturalness.

Remember the 90s, when women who wanted to enlarge their breasts to size 4-5 turned to plastic surgeons. Such vulgar sexuality was in fashion. Now trends are changing towards natural shapes: women prefer medium-sized implants, and most often give preference to anatomical shapes.

The same thing happens in rhinoplasty. Plastic surgeons note that the number of patients coming for nose surgery “as in the photo” is gradually decreasing. Today it is much more important to correct the nose according to the anatomical features of the facial structure, change the shape and size in such a way as to harmonize the appearance and preserve one’s own individuality.

Photo source: Internet

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