Pictogram

Pictogram: what is it and how is it used

A pictogram is a graphic image that is used to convey information quickly and clearly. It is part of a pictogram system that is used in various fields such as road signs, information panels at airports and train stations, as well as in logos and interface design.

The history of pictograms began long before our era. Ancient civilizations used images to communicate and record information. For example, the Egyptians used pictographs to record their stories and rituals, and the Sumerians used them to record trade transactions.

With the advent of writing and the development of technology, pictograms began to be used in new areas. They began to be used in interface design to help users quickly find the desired function or section. Pictograms are also used in medicine to indicate various medical procedures and medications.

There are many types of icons that can display different types of information. For example, a pictogram in the form of a red circle with a white cross means a ban, and a green triangle with a tree means a park. A large number of pictograms exist to represent different sports, as well as to represent different modes of transport.

Pictograms are very useful because they can be understood by people of different cultures and nationalities without requiring translation into other languages. They also take up less space than text information, making them easy to use on small dashboards and other tight spaces.

In conclusion, pictograms are an important part of our lives, they help us convey information quickly and clearly, regardless of language and cultural barriers. Thanks to their convenience and versatility, they remain an indispensable tool in various areas of our lives.



Pictograms are small designs used to convey information or represent various concepts. They can be used in various fields including advertising, design, communication and many others. Pictographic images are often used for clarity and convenience, for example in user interfaces.

Pictograms are used to convey meaning and function as icons, such as a checkbox, making pictograms particularly effective in visual presentations. Some pictograms are now universally recognized symbols, and they are widely used in technical aspects, business, engineering and other fields.

The most well-known and common icons are graphic symbols that represent actions such as “turn on”, “turn off”, as well as high-level languages ​​or general information icons: icons for popular services, weather icons, navigation icons, etc. There are also charts and graphs that are visualizations. It is important to note that these pictographic designs can vary greatly depending on their context, whether for public use, tabletop animation to add clarity and classification, or even emotional connotation.

The use of icons is becoming more and more popular in digital advertising, where such symbols help create visual balance with text. Image symbols for pictographic elements are often indicated within a simple rectangle, forming a standard size and density for their graphical representation. This is typical for brands and advertising campaigns such as Pepsi, Kneppies, Dodge and Pringles.

Pepsi gained global popularity in part by incorporating pictographs into product branding; each has its own unique description based on its general usage. In 2010, Kne