Pre-automatic Pause

Pre-automatic pauses are a Facebook advertising optimization technique that allows advertisers to avoid banner ad overlap.

This solution solves two key problems: avoiding frequent overlapping of different banners on top of each other, and showcasing dynamic ads that usually come and go completely in a few seconds.

In this form, enhanced creatives are shown in the same ad frame during an ad break for other ads. At this point, impressions can last up to several minutes (depending on the strategy).