Diademine comprehensive anti-wrinkle care day and night basic program

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No matter how lucky you are with heredity and no matter how healthy a lifestyle you lead, age sooner or later manifests itself in everyone. And it is unlikely that at least one woman can be happy with aging skin, a new wrinkle or any other loss in beauty. Therefore, anti-aging care becomes the best friend of a beautiful woman after 25 years. The lion's share of anti-aging cosmetics belongs to the luxury class, which not everyone can afford. Fortunately, there is also a choice among mass-market products, and it is growing every year. One such compromise brand in terms of price and quality is Diademine.

A little history of the brand

At the beginning of the 20th century, a cream appeared in French pharmacies, created on the basis of the same light emulsion from which pharmacists of that time prepared homemade ointments. Over the course of several years, the popularity of the new pharmaceutical product paved the way for it into perfume stores and private sellers. Diadermine - that was the name of the cream - not only took care of the skin of the face and hands, but was also suitable for everyone from adults to the smallest. He was loved by many generations of French people.

Photo gallery: Diadermine product advertisements from the past

Soon, the cream began to have “brothers” in the form of lotions, talcs, tanning products and much more. In the 1950s, the company made a breakthrough by releasing its first anti-wrinkle cream. Since then, the Diadermine range has continuously expanded and the product formula has been refined. In the 1970s, the company moved into the mass market segment.

In 1980, the German Henkel bought the trademark, and Diadermine gradually conquered Europe. Finally, in 2002 the cream came to Russia, where it was already known as Diademine.

Diademine and DiadeRmine: one cream, two names

For the Russian-speaking market, they decided to “ennoble” the original name. Just a letter was removed from the original, resulting in a sparkling Diademine - and a new problem.

For the Russian market, it was decided to remove the letter R from the name

It turned out that many Russian women know the European cream and its name - with the letter R. And they wonder what kind of twin is on our shelves. You can often hear that the two brands “have nothing in common”, or that the Russian “Diademin” is a fake. In fact, Diademine is the official trade name of the cream in Russia.
The “Russian Edition” is produced at Schwarzkopf & Henkel factories in Slovenia and in Russia itself; there are also boxes from Germany. Traditionally, the latter have higher customer confidence.

What do Diademine anti-aging creams promise us: from light lifting to targeted fight against wrinkles

Anti-aging cosmetics are the brand’s calling card. Today in Russia, Diademine has several popular series with creams of different directions and an approximate cost of 250 to 1 thousand rubles. Their anti-aging effect is stated as the main or accompanying one.

1. Diademine LIFT+ (550–850 rub.);
2. Diademine LIFT+ Wrinkle smoothing (RUB 600–950);
3. Diademine No. 110 (300–500 rub.);
4. Diademine Basic program (250–400 rub.).

Their main, but far from the only component for skin rejuvenation is hyaluronic acid, which is important for the regenerative processes of our body, including the elasticity of the skin “framework”.

The average 70kg person's body contains about 15 grams of hyaluronic acid, a third of which is converted (broken down or synthesized) every day. Hyaluronic acid, which is involved in skin regeneration, is destroyed under the influence of ultraviolet rays. More importantly, the cells of its synthesis themselves are destroyed.

Dr. Robert Stern, University of California

ru.wikipedia.org/wiki/Hyaluronic_acid (based on materials

The lightest of the creams in these series, in particular most of the “Main Program”, can be used from the age of 25. More complex compositions come with approximate recommendations for use after 30–40 years. Not all Diademine creams have age recommendations, and not all of them claim to combat age. The company generally prefers to leave the age limits for its products as vague as possible.

An interesting observation: neither online searches nor direct questions to the consultants of several stores helped to find out about at least one topical Diademine cream suitable for young skin. The absence of such a product “in nature” is confirmed by the fact that even on the official German website in the open section “up to 25 years” it is completely empty. Whether this is a temporary phenomenon or the company’s approved age policy is not reported and is unlikely to happen. But the conclusion suggests itself: switching to using creams of this brand for up to 25 years is undesirable. Although, if something suits you, no one will forbid your choice.

Among the anti-aging cosmetics in the following series you will find not only face creams, but also gels, serums, eye creams and single-use products - capsules and masks. The more expensive and powerful a series of products, the more ways it offers to enhance rejuvenation.

Diademin LIFT+

The main common component of LIFT+ creams is a complex that affects the natural production of collagen. In the description it is referred to as “pro-collagen” or “collagen activator”, helping the skin produce as many as five types. Women aged 30–50 with any skin type are encouraged to connect this activation.

30 is the right age to switch to the Diademine LIFT+ series

Lift+ products are well represented on the market and can be combined to form a complete skin care package. Each cream in the series, in addition to the promised lifting, offers diverse assistance.

Table: main LIFT+ cosmetics lines with manufacturer promises

Anti-aging cream LIFT+ Smoothing wrinkles

Based on the same LIFT+ technology, manufacturers have created an independent series specifically for women over 40 years old. The day and night creams of this pair promise to push out wrinkles from the inside and still have the same pro-collagen effect.

Diademine Lift+ Wrinkle smoothing - a cream that promises an alternative to hyaluronic acid injections

The difference between the series and the previous one is the formula with micromolecules of hyaluronic acid with deep penetrating action. According to the creators, these molecules are so effective that, when paired with the LIFT+ collagen stimulator, they can compete with hyaluronic acid injections. A loud statement for a product in the mass market segment!

Diadermine Age Supreme Regeneration - for those who are ready to seek more

It is not without reason that the manufacturer directly draws our attention to the fact that LIFT+ Wrinkle Smoothing is Diademine’s strongest anti-aging product on our market. Unfortunately, their most “age-appropriate” product, Age Supreme Regeneration, created for women 40–65 years old with the goal of “defeating age,” is not presented in Russia. We are told about it in superlatives, based on Nobel Prize-winning technology for restoring DNA fragments. Cell structures damaged by aging are renewed, and the cells themselves produce collagen - just like in youth.

Age Supreme, Diadermine's most powerful anti-aging cream, has not yet reached Russian stores

Not present on the market does not mean unavailable. You can buy Age Supreme, but for now only abroad or with shipping via the Internet. The cost in rubles ranges from 1500 to 2100 rubles.

Diademine №110

In 2014, the brand turned 110 years old, and the company released the “nostalgic” Diademine No. 110 series. Symbolism is everywhere here: in a jar of each cream there are exactly 110 drops of the “elixir of youth”, created from 11 anti-aging components - procollagen, hyaluronic acid, vitamins and amino acids, and all the names are French, as at the very beginning of the journey. “110” is suitable for any skin type.

In honor of the company's 110th anniversary, a new anti-aging series has appeared in the Diademine assortment

Diademine №110 Creme de Beaute

The main cream of the “110” series is a symbol in itself - that’s what the brand’s firstborn was called long ago. The anniversary novelty belongs to the age category of 35–55 years (sellers have recommendations for 30+ and even 25+).

The composition, in addition to the obligatory pro-collagen and hyaluronic acid, contains vitamins E, F, B5, as well as propeptides and two types of proteins. Creme de Beaute promises one thing - to significantly reduce wrinkles. There are day and night regenerating creams on sale.

Diademine No. 110 Creme de Beaute - a new anti-wrinkle cream named after its distant ancestor

Diademine No. 110 Creme D’Energie against signs of fatigue

D'Energie cream promises to smooth out wrinkles and fill the skin with energy that will eliminate signs of fatigue from the face. One hundred and ten valuable drops of the magical “revival concentrate” are supplemented with fucose, antioxidants and five UV filters. The SPF factor of the cream is 20, and the recommended age of use is from 30 years.

Diademine No. 110 Creme de Lumiere with microparticles of radiance

This anti-aging cream "110" intends to add radiance to the skin as it contains light-reflecting microparticles. Evens out tone and hides minor imperfections. Age, as for D’Energie, is from 30 years.

Diademine Main program

The “Main Program” series consists of products for comprehensive skin care. Unlike other means mentioned, inside the “Main Program” you will find creams for the care of different skin types. For very sensitive skin there is a protective cream, for dry skin there is “Moisturizing and Protection”, for combination and oily skin types there is “Matting and Hydrating”. And also everything you need for “before and after” care.

With the exception of anti-aging cosmetics themselves, the “Main Program” does not place age restrictions on products.

Diademine Main program Anti-wrinkle

The “Anti-Wrinkle” line, like the main series, contains creams for nutrition, moisturizing, day and night care. The most recognizable product is the multifunctional Diademine Main program Comprehensive anti-wrinkle care Day and Night.

Diademine against recesses Comprehensive care replaces both day and night cream

Created for round-the-clock care, it tightens the facial contour, smoothes, softens and reduces wrinkles, and does not forget to nourish the skin at night and protect it during the day. The distinctive component is soy proteins, which are responsible for working with collagen. The natural ingredient is enhanced by the same hyaluronic acid. Recommended age: 40–55 years.

Safety and precautions

No one is immune from unexpected reactions to cosmetics, even hypoallergenic ones. In some cases, an unsuccessfully chosen cream can lead to problems for which you will have to undergo treatment.

Any cosmetics can cause allergies and irritation

But this is all a possibility, and in the case of Diademine, studies showed 1% of possible problems. This is an excellent result, for which the brand received a certificate of hypoallergenicity from ECARF - the European Center for Allergy Research. A product that has passed the ECARF test is suitable for people with hypersensitivity, as stated on the packaging.

Diademine products are certified as hypoallergenic according to European standards

However, you should always take simple precautions: check expiration dates and quality of packaging, avoid contact with eyes, etc. The cream can also go to waste in your home if you store it for a long time and in violation of the temperature regime from +5 to +25 o C.

For allergy sufferers, just in case, it is better to start with the classic elbow test or wrist test, checking the reaction after 12 hours of presence of the product. It won't hurt to study the ingredients, especially if you know what to look for. You can check the product on the website where the Latin names of the components are deciphered. When analyzing, you need to understand that Diademine cosmetics were born in laboratory conditions, and its base is of synthetic origin. So don’t immediately panic from the abundance of diverse chemistry.

Tested on myself: with all the certificates and studies, these creams are likely to aggravate the condition of initially problematic skin. The thick consistency, reminiscent of a butter cream, has a bad effect on all kinds of untreated inflammation and subcutaneous acne, which age over 25 does not help with. You should not switch to this brand if you have any, even faded, foci of problems on your face. Alas, Diademine is only for healthy skin.

What buyers say about Diademine

Reviews of anti-aging products from Diademine are very mixed. Almost everyone notes that this not the most expensive cream is packaged at the level of luxury goods - a glass jar, a well-designed shockproof box. But the lack of a protective membrane inside upsets even the authors of laudatory reviews. There is no feeling of sterility, the cream remains on the lid, and doubts arise about the originality of the product.

Most bad reviews are based on cases of allergies or acute conflict with skin type:

I bought Diademin cream for the skin around the eyes, supposedly to smooth out wrinkles, and I’ve been seeing a cosmetologist for two weeks now! It’s just terrible, it’s scary to look at me! Wrinkles appeared - which were not there! DO NOT BUY THIS COSMETICS!

Ilona Chernova

https://ratings.7ya.ru/cosmetics/brand/Diademine/

Some of the conditionally bad ratings are devoted to the too thick consistency of the cream, which not everyone likes. Many people note: the promise to smooth out wrinkles remains a promise. The rejuvenating effect, according to the women who noticed it, only exists as long as you use the cream. As a rule, there are no complaints about the aroma - it is intended to be light.

My skin is always dry, aged 40+ and very sensitive. So, the hydration from the LIFT+ Wrinkle Smoothing day cream was enough even for me, and even in winter! The cream is not felt on the skin at all, it does not clog the pores, while it is soft, nourished, moisturized and completely dry in appearance (all the cream is absorbed). Unfortunately, there is no rejuvenation. My face is fine, but this is due to mesotherapy and hyaluronic acid, not cream. It didn't make any changes to my skin.

user Yulia as Yulia

https://irecommend.ru/content/ocherednaya-uvlazhnyalka-v-moei-kollektsii-ne-zhdite-omolozheniya-i-budet-vam-schaste

It is unlikely that day cream 110 (Creme de Beaute) will be suitable for people with oily skin, but it will be good for dry and normal skin in winter. I wouldn’t recommend using it in the summer - for me personally, it still seems a bit heavy. Regarding the anti-aging effect, I will say the following: I didn’t notice any special tightening or smoothing, but the skin tone increases somewhat; complexion improves and evens out. Although I would like a much greater effect from 110 drops of the powerful elixir of youth...

user Lara Croft

https://irecommend.ru/content/progress-ot-dvoiki-do-chetverki-ili-rasskaz-o-tom-kak-krem-chudom-izbezhavshii-musornogo-ved

And many of those who like Diademine say: the cream provides excellent care, is convenient as a base for makeup, and is pleasant throughout the day. Often those who are satisfied promise to continue to buy the cream. They do not particularly consider the anti-aging effect, according to the principle “one does not expect good from good.”

The cream (Comprehensive care day and night) turned out to be a godsend! Especially for those who travel a lot and need a lot of space in their luggage. That is, instead of two cans, I take one, but my skin does not suffer at all. So, the cream has a very pleasant texture, applies well, and smells very nice. The aroma is light, reminiscent of honey and milk, which is very uplifting... I have a tendency to wrinkles and creases, which have now noticeably decreased. There are no wrinkles at the corners of the eyes! And they are not going to show up. I mainly use it as a makeup base, but when I'm not at home I apply it at night. There is no feeling of dryness, the skin becomes very soft and silky.

user Irin2016

https://irecommend.ru/content/universalnyi-krem-den-i-nochubiraet-morshchinyotlichnaya-osnova-pod-makiyazh

Overall, Diademine fully lives up to expectations from a cream in its price category. These creams can provide the skin with excellent care, freshness of the face, and a slightly rejuvenated appearance. But perhaps you shouldn’t expect too obvious miracles from a jar for 300–800 rubles, which you can buy in a nearby store along with a conventional carton of milk. In general, we have not yet been presented with a universal “device” for measuring the anti-aging effect; we have to evaluate our own impressions. And if a small portion of anti-wrinkle cream improves your mood and increases your self-esteem, this can also be noted as a rejuvenating, beneficial effect in its own way.

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