Men's facial cosmetics

After 30 years, in order to avoid early aging and look fresh, young and beautiful, almost all women use skin care products. While most men limit themselves only to products designed for a comfortable shaving process.

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However, recently the situation has changed dramatically. Firstly, the wide scope of the cosmetics industry has allowed brands to tell the world that there are real men's facial cosmetics and create entire lines dedicated to it. Secondly, the representatives of the stronger sex of humanity themselves began to take better care of themselves and more actively use products of this kind. What are their features?

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Peculiarities



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Men's skin is completely different from women's. On the one hand, it is rougher and thicker. On the other hand, it is more susceptible to irritation and rashes, as it is constantly injured as a result of shaving. All these features were studied by modern laboratories, and based on their research, men's cosmetics for facial skin were born with all its nuances, advantages and disadvantages. What are they?

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  1. Men's cosmetics have a lighter texture than women's, which ensures rapid absorption.
  2. It is more concentrated in terms of active ingredients, because they have to overcome the dense and rough barrier of male skin.
  3. Men's cosmetics are represented by such products as cleansing gels and lotions; moisturizing compounds; anti-aging serums, creams, emulsions; shaving products; concentrates for the area around the eyes.
  4. Recently, much more natural ingredients have begun to be used in men's cosmetics. Salts, parabens, sulfates, alcohols and other harmful substances in their composition are a thing of the past.
  5. Like women's cosmetics, men's cosmetics are marked with age (+30, +35, +40, etc.).
  6. There is a division according to skin type: dry, oily and normal.
  7. Most products have a neutral, unobtrusive aroma. It may be completely absent, because men rarely like strong odors.

Now you see for yourself that men's facial care cosmetics are different from women's, although they require no less attention.

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It’s time for representatives of the stronger half of humanity to think about the fact that age-related changes will someday affect their epidermis, and the frantic pace of modern life and the unfavorable environmental situation only hasten the onset of aging. And if you don’t take care of your skin with cosmetics in advance, then it will be too late to do anything. Therefore, it is worth learning how to use it.

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The envy of women. According to laboratory studies, men's skin ages much more slowly and later than women's.

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Terms of use

The first thing everyone should understand is that men's facial cosmetics are not limited to pre- and post-shave products. Yes, its assortment is much poorer than the diversity of the women's cosmetic world, but this is justified by high interest and demand.

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And if representatives of the stronger half of humanity pay enough attention to these products, manufacturers will certainly expand their product lines for them. But first you need to learn how to use this wealth.

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  1. You should choose cosmetics according to your age.
  2. It is necessary to apply facial care products daily.
  3. Expired products cause allergic reactions and numerous irritations, so you need to monitor their expiration date.
  4. Cosmetics are applied to the skin in small quantities.
  5. Before using it, you must wash your hands. Basic hygiene rules protect the epidermis from pathogenic microbes and inflammation.

As you can see, there is nothing special about using various men's facial cosmetics. Everyone will be able to master and apply these simple rules in practice. Well, our task now is to help men navigate the variety of products presented on the modern market.

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This is interesting. Men's skin has one significant drawback - it has a lot of sebaceous glands. That is why in adolescence, boys suffer from acne and acne much more often than girls. And even at a later age this trend continues.

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Review of the best products



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Over time, men experience exactly the same problems as women: age spots, wrinkles (moreover, deeper and more noticeable), constant irritation, dryness. And you need to fight each of them - men's facial cosmetics allow you to do this quickly and efficiently. A short review of the best creams and tonics “For Men” will clearly show that modern brands are working very intensively in this direction.

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For wrinkles

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First of all, let's look at what products are available in men's anti-wrinkle cosmetics - these are mainly anti-aging compositions.

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  1. Anti-Wrinkle Energizing Cream - tonic anti-wrinkle cream. Declare (Switzerland). $51.3.
  2. Brutia is a men's anti-wrinkle cream. Frais Monde (Italy). $36.8.
  3. Homme Liftactiv Soin Actif Anti-Rides is an active anti-wrinkle facial cream. Vichy (France). $35.4.
  4. After Shave Antirughe is a men's anti-wrinkle aftershave cream with liposomes. Intesa (Italy). $6.9.
  5. Bear Power is a men's anti-wrinkle cream with super-intensive action. A product from Russian manufacturers - the Natura Siberica company constantly pampers men with new products. $4.2.

For the skin around the eyes

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A stern male gaze often provokes the appearance of crow's feet as early as 30 years of age. That’s why men’s cosmetics for wrinkles under the eyes are becoming so important.

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  1. Men - restoration of the eye contour. Shiseido (Japan). $53.2.
  2. Homme Dermo System is a firming eye serum. Dior (France). $44.9.
  3. Homme Age Fight is a men's cream against swelling, dark circles, and wrinkles under the eyes. Lancôme (France). $41.8.
  4. Intensive Anti-Fatique Eye Lift is a lifting gel with marine collagen for wrinkles around the eyes. Givenchy (France). $38.1.
  5. Men - men's anti-wrinkle balm around the eyes. Clarins (France). $24.7.

Hydration

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  1. Moisturizing Cream - moisturizing cream. Dr. Temt (Austria). $56.2.
  2. Men's Hydrating Cream - moisturizing for the face. BIOselect (Greece). $35.5.
  3. Reparing Moisturizing Cream - moisturizing and restoring cream. Frais Monde (Italy). $27.5.
  4. Energizing Hydro-Gel is an energizing moisturizing cream. Janssen Cosmeceutical (Germany). $15.5.
  5. Men Expert Hydra Sensitiv - moisturizing cream for sensitive skin. L'Oréal (France). $10.5.

Antistress

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  1. Anti-Riders Fermete Line-Control Creme is a men's anti-acne control cream. Clarins (France). $31.8.
  2. Aqua Mineral is a soothing face cream. Ahava (Israel). $28.6.
  3. Defatigant Visage Fatique Fighter is a soothing anti-stress cream against fatigue. Clarins (France). $23.
  4. Borage anti-shine moisturizer for men’s skin is a mattifying wound-healing cream. Korres (Greece). $21.
  5. Energy active with coenzyme Q10 is a cooling facial product. Nivea (Germany). $4.5.

Cleansing

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  1. Boss Skin is a refreshing facial gel. Hugo Boss (Germany). $20.4.
  2. Oil Free Facial Lotion is an anti-greasy lotion for men. Anthony (Germany). $17.7.
  3. Facial Scrub is a delicate scrub for sensitive skin. Art Shaving (USA). $17.5.
  4. Wash is a gentle facial cleanser. Zirh (Germany). $13.9.
  5. Arctic freeze - men's aqua gel “Icy freshness”. Nivea (Germany). $3.

Here are the best men's facial cosmetics in different price ranges, so you can choose something for yourself. Premium products are sometimes overpriced due to brands and expensive components in their composition. Mass market products are sometimes not inferior in quality. Men should keep this factor in mind when searching for a cosmetic line that is ideal for their skin.

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Interesting fact. With age, networks of fine wrinkles first form on women's skin. Whereas in men they immediately appear deep and very obvious.

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Funds lines



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Men's cosmetics from Switzerland “Cellmen” from the company “Cellcosmet”

Modern beauty salons have begun to attract an increasing number of representatives of the stronger half of humanity as clients. And for this they need high-quality professional men's facial cosmetics, of which a lot has already appeared on the market. These lines are actively used by cosmetologists and can be purchased for home use.

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  1. Ahava (Israel). Time to Energize.
  2. Belita (Belarus). For Men.
  3. Cellcosmet (Switzerland). Cellmen.
  4. Christian Dior (France). Dermo Homme System.
  5. Clinique (France). Happy for Men.
  6. Collistar (Italy). Uomo.
  7. Temt (Austria). Mens.
  8. Eveline (Poland). Men X-Trem.
  9. Janssen (Germany). Men.
  10. L'Oréal Paris, L'Oréal (France). Men Expert is premium men's cosmetics, known all over the world for its wide range, high prices and amazing quality.
  11. Natura Siberica (Russia). Line for men.
  12. Nivea, Nivea (Germany) For Men.
  13. Pevonia Botanica (USA). For Him.
  14. Renew (Israel). Be First.
  15. Sesderma (Spain). Men Line.

Men's facial cosmetics are not represented in such a wide range as products for women. However, manufacturers are doing everything to expand this niche and develop new unique formulas.

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A stylish image of a modern man cannot be created without perfectly smooth skin, without a hint of irritation. And for this you need to take care of it regularly. Discard the prejudice that jars of creams and bottles of tonics are for girls. Guys need them just as much.

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Why women's beauty products are not suitable for men and how to choose the right ones

I want to share everything with my loved one: from my impressions to my favorite perfume. Still, some things should be individual, like a toothbrush. ELLE learned from experts why men need special skin care.

How is men's skin different from women's?

There are differences between men's skin and women's skin, there are many of them and they depend on several factors. The main one is hormonal levels. Due to high testosterone levels, men's skin is 20-25% thicker and denser. Therefore, it is better resistant to wind, temperature changes and other aggressive external influences. Because of androgens, the sebaceous glands work more actively, and the number of glands is higher than in women. Therefore, men's skin is more often of the combination or oily type and is prone to inflammation. Acne becomes more severe and leaves noticeable marks. Also, the surface of men's skin is predominantly acidic, making it more prone to irritation as a result of daily shaving. “This, in turn, leads to thinning of the skin and disruption of the integrity of the hydrolipid film. Therefore, in the area of ​​the cheeks, chin and neck, men’s skin becomes more sensitive over the years,” says international expert of the Clarins brand Olga Komrakova.

“Men’s skin has more collagen, which provides high elasticity,” says Shiseido lead training manager Sergey Khachaturyan. Due to this, wrinkles appear in men later than in women. But due to their high density and thickness, they are deeper and more prominent, especially on the forehead and around the eyes. Mature skin suffers from a loss of tone, leading to changes in facial contours. And since men's skin has many more blood vessels, it is prone to rosacea.

Also, men's skin has a lot of melanin, which means it is better protected from ultraviolet radiation. “Therefore, age spots from the sun occur less frequently in men; age-related pigmentation appears later, but it is very difficult to fight the existing ones,” explains Elena Kuznitskaya, leading training manager at Perricone MD. All these features explain the dramatic difference in men’s skin care, creation and selection of beauty products.

What ingredients does men's skin need?

When choosing cosmetics for men, you need to focus on the condition of your skin and age, and not on the time of year. Some people need light hydration in winter, and intensive nutrition in summer, while others do the opposite. Depending on the age of a man's skin, different ingredients are needed. In youth, the skin is predominantly oily and suffers from frequent shaving. The situation will be saved by components that regulate the activity of the sebaceous glands, as well as anti-inflammatory and sedatives. For example, extract of turmeric, green tea, olive leaf, aloe, barley malt. Lotions and peelings with AHA acids will reduce sebum production and eliminate blackheads. But it is better not to use such products directly after shaving, so as not to cause even more irritation.

Men are lucky: they can start using anti-aging care later than women. Elena Kuznitskaya believes that it is especially important to take care of the skin after 50 years: “Testosterone levels by this time decrease noticeably, the skin retains moisture less well, so gravitational ptosis and other signs of aging become more noticeable.” Look for moisturizing and anti-aging ingredients. These are hyaluronic acid, Omega-3 and Omega-6 fatty acids, vitamin C ester (stable form of this vitamin), peptides.

How to choose the right grooming products for men?

A familiar situation: a man often borrows your cleansing gel or cream? There will be no harm from this, however, there will be no benefit either. Most likely, women's products will not be effective enough. “I’m against advice that “it suits me, it will suit you too,” since we are all very individual,” says the Clarins expert.

Therefore, a man needs his own beauty menu. “The skin care ritual should be clear and precise, and the list of products should not take up several volumes,” Sergei Khachaturyan knows firsthand. “Must-haves are means for washing and shaving. Each man has his own characteristics, and a different type of shaving is suitable for each: foam or gel, machine or electric razor. And another important point is hygiene. You only need to shave a clean face, and change the blades every 5-8 procedures,” recalls the Shiseido training manager.

ClarinsMen Active Face Wash, Shiseido Shaving Cream, ClarinsMen Shave Ease Oil, Perricone MD Blue Plasma, Shiseido Cleansing Foam, Perricone MD CBx for Men Super Clean Face Wash

Every day you need to use a moisturizing or anti-aging product (gel, cream, balm - the texture depends on personal preference and skin condition) and an eye cream against puffiness and dark circles. With careful moisturizing, men's skin will be provided with reliable protection from the negative influences of the environment and will remain young longer. Sergey also recommends adding serum to your care when it is necessary to eliminate a certain deficiency.

PPerricone MD CBX for Men Lightweight Moisturizer, ClarinsMen Anti-Fatigue Eye Serum, ClarinsMen Super Moisture Balm, Shiseido Hydro Master Gel, Shiseido Total Revitalizer Cream , restoring cream for the skin around the eyes Shiseido Total Revitalizer Eye

If there is no irritation, damage to the integrity of the skin, or inflammation, exfoliants can be used once or twice a week. For young or oily skin, peeling with AHA acids is suitable; for aged, dry or sensitive skin, soft enzyme peeling is suitable. The Perricone MD brand specialist advises adding a few more dishes: aftershave, restorative night cream and mask. Men with oily, problematic skin need cleansing masks with an anti-inflammatory and soothing effect. If your skin is dry or aged, moisturizing, nourishing masks with an anti-aging effect will help.

Perricone MD CBx For Men Soothing Post-Shave Treatment Serum, Perricone MD Chloro Plasma Mask

“If a man is actively involved in sports, after each workout he needs not only shower gel and deodorant, but a shaving line and care products. All of them are produced in travel format. This set is convenient to take with you or store in a fitness club locker: it will not take up much space,” says Olga Komrakova. Nowadays, many beauty brands produce products aimed at men's skin, so choosing a gift will not be difficult.

Hirst Shkulev Publishing

Moscow, st. Shabolovka, building 31b, 6th entrance (entrance from Konny Lane)

Lip balm, moisturizer, cleanser and other essentials



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Recently we They talked about how not only girls need self-care. Most men, if they even guess about it, do not know what exactly means they need. We decided to ease the pain of choice and described which caring cosmetics will be useful to every man.



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Cleanser



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One of the two pillars of the most ascetic care program (the second is moisturizer). Men's skin produces more sebum than women's, which means quality cleansing is especially important for it. For this purpose, brands usually try to make simple products: soaps, foams and gels with invigorating scents, many of which can be used for both washing and washing the body. “Cans” with mint and menthol flavors, in addition to the main function, have another pleasant optional one: they are great for helping you wake up.

What to buy: Billy Jealousy "wash" for oily and oily skin,
Clarins and Cetaphil cleansing gels

Moisturizing face cream

Again, the simplest remedy will do, even baby cream (but show us a man who won’t grimace in front of a tube of Tic-Tacs). To kill two birds with one stone, you can choose a multi-functional product: a day cream with an SPF filter (Baxter of California has this one) or one that can be used to moisturize the entire body. By the way, the packaging of men's products is usually made as convenient as possible - probably so that it is difficult to find an excuse for ignoring them.

What to buy: Baxter of California moisturizing lotion with SPF, Neutrogena and Clinique creams



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Hand cream

Typically, men remember the existence of hand cream only when their skin begins to resemble sandpaper. Often such creams are very nourishing or, conversely, quickly absorbed. In principle, you can also use body moisturizers for your hands, but it’s unlikely that anyone will get hold of a second one and refuse to buy the first one. A separate level is to buy additional cuticle oil, which is also usually bad.

Cleansing mask and scrub



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A necessary thing for oily or oily-prone skin - that is, for almost any man. Most often, such masks contain clay; with regular use, they reduce oily shine and lighten blackheads (masks alone cannot get rid of them). A facial scrub exfoliates dead cells (also cleansing). You don’t have to buy more of it if you choose a day cream with acids, which will allow you to exfoliate the skin gradually and without unnecessary movements.

What to buy: Clay masks Freeman, Anthony Logistics For Men, Biotherm scrub

Lip balm

Lip care is an indecently simple thing, which many nevertheless neglect. Men's balms are made with specific fragrances (no roses), colorless, or even try to remove shine from them altogether. However, balms can be found not only from specialized brands, but also from universal ones: Lucas’ Papaw, Blistex and Toitbel are just as suitable.



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Pre-shave and post-shave products

Perhaps the most explored category among the audience (not least because these are exclusively male “banks”). A good shaving product softens the skin and stubble, allowing the razor to do its job well. Aftershave usually comes in the form of a lotion, and it reduces razor irritation and softens the skin.

What to buy: aftershave balms Weleda, Avene, universal Nuxe

Body cream



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We foresee our failure regarding this point, but we will try. The skin dries out both from water and from aggressive body products, so there are two options: either still use a moisturizing thing (C.O. Bigelow has literally skin-chilling mint lotions), or choose a very mild shower product (buy yourself L' oil Occitane Cleansing And Softening Shower Oil and place it in a very visible place).

What to buy: Jack Black lotion, Clinique, Kiehl’s cream

Normal deodorant or antiperspirant

The biggest complaint about most mass-market deodorants and antiperspirants is their deliberately “masculine” smell, or rather, the way it is presented. Meanwhile, nothing supernatural is required from the product: a simple fragrance and a successful fight against natural odor and sweat. For these, it’s better to turn to drugstore brands or generic ones like Malin+Goetz.

What to buy: deodorant Malin+Goetz, antiperspirants The Body Shop, Tom’s



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Hair styling

Another area that most men are already familiar with. Many grooming brands have products for creating men's hairstyles. One single “can” can greatly change the appearance, and in order not to lose the fuse in finding the right one, we advise you to ask the hairdresser during the haircut what he recommends for maintaining the hairstyle - wax, gel or lipstick.

What to buy: Oribe wax, Bumble and Bumble gel, Imperial Barber matte hair pomade

Specific cosmetics



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The above is a unified sample, but each skin and body has its own needs, for which general recommendations cannot be used. Those with a beard will need oils and balms to care for it, mustaches will need waxes and accessories to maintain their shape (for example, Beard Brand has everything). Occasionally, an antimicrobial serum can be useful for treating wounds, like Jack Black. Hair growth stimulating products, moisturizing masks and anti-acne products, like Kyoku, can also be included in this category - we remind them that minimal self-care, although an achievement, there is still a whole world beyond it.