A niche

Business niches: types and concept

Niche (French) - literally means a recess, recess, crevice. In marketing, a niche is a specialized area of ​​a market for selling goods or services, which has certain advantages over other businesses. In addition, the concept of a niche makes it clear that when choosing a target audience, you should focus on narrow groups of buyers who have specific needs. Types of niches in business

By geographic principle - Regional or local sellers take advantage of the location of the target audience in a specific region. They choose a unique product option or, alternatively, offer unique products for one part of the world. This type of business creates interesting margins and helps the entrepreneur solve the problem of customer demand. Local businessmen may have small delivery areas or a small geographic base of products. - We target consumers who are located