Paramacular Zone

The paramacultural area is a special space that is located between the macultural and classical cultural worlds. This term describes a situation where people encounter a new and unknown phenomenon or product, but do not fully understand how to use it. Here is a brief description of what a paramacultural environment means and how it manifests itself.

A paramacultural situation occurs when a person encounters new, unusual things or phenomena that he has never used or seen before. It may be unusual food, unusual