What a good and effective quality foundation

In the cosmetic arsenal of a modern woman, as a rule, there are many products for creating the perfect makeup. However, among all this variety, it is foundation that, as if by magic, can transform your appearance in a matter of minutes, hiding small wrinkles or masking skin imperfections. That is why special attention should be paid to its acquisition, so that instead of a wonderful transformation, you do not turn your face into a mask.
In this article we:

Basic criteria for choosing the best foundation

When choosing a foundation, you should be guided not by its cost, although this is an important detail, but first of all by the main characteristics of the product.

1. Individual skin type

This principle should be decisive when purchasing. It turns out that the composition of any foundation is focused primarily not on the shade of the skin of the face, but on its tendency to be oily or, conversely, dry. For example, in a cream for oily skin types you will not find oils, and a product for dry skin excludes alcohol among its ingredients.

1. Color palette

Of course, the color scheme of the chosen foundation should be based on your skin tone. According to the basic rules of cosmetology, you should choose a tone slightly lighter than natural to avoid unnaturalness. Although now “smart” tint products that independently adapt to skin color are very popular.

The consistency of foundation creams can be light, perfect for the summer season, or denser, with a high camouflage effect. Most often, manufacturers produce this product in the form of a liquid fluid, airy mousse or stick. The thicker the texture of the cream, the more coloring pigment it contains.

1. Additional features

Quite often, foundation has a wider range of capabilities than just masking or matting. You can, for example, find creams labeled “SPF” that protect against the harmful effects of sunlight. It is not uncommon now to find “foundations” with a lifting effect that tighten wrinkles.
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Which brand of foundation should I choose?

Ubiquitous advertising has long penetrated the cosmetology market, stubbornly dictating which brand should be preferred. However, everything here is purely individual, because we are all different. According to the results of the popular vote, the majority of women highlight the high quality of foundations Sisley (France), Max factor (USA), L'Oreal (France). They are not inferior to them in their characteristics and Maybelline (USA), Bourjois (France) or Revlon (USA).
However, in the budget price category the domestic brand is in the lead "Freedom", which many women also highly rated in reviews and are not going to change it to Western brands.

Glamorous shine or porcelain matte? Photoshop effect or weightless veil? Create a flawless look by choosing one of the best foundations from our review!

Which foundation is right for you?

Dry and aging skin needs moisturizing foundations with a radiant effect. They smooth out the relief, create a visual “Photoshop” effect and provide additional care throughout the day.

Foundations with a matte finish are a great option for girls with oily and combination skin. But if you have wrinkles or flaking, cosmetics will inevitably emphasize them, and no amount of pre-moisturizing will help.

There are special camouflage thick creams that can hide very serious defects, but they are not suitable for daily use. Such foundations are more suitable for creating an evening look, and then require careful makeup removal using hydrophilic oil.

When choosing a foundation for spring and summer, pay attention to the sun protection factor.

Special filters in their composition reduce the risk of photoaging and hyperpigmentation:

1. SPF10-15 is only suitable for early spring and late autumn;
2. SPF25 will protect the skin in summer in urban environments;
3. SPF40-50 will perform well during a vacation somewhere in hot countries.

In our article you can read in detail about the rules for choosing a foundation. And now we’ll just get acquainted with the latest beauty industry products in this segment.

The best light foundations

Almost weightless products with low coverage density look very natural on the face and are suitable for skin without serious cosmetic problems.

A small amount of the product will even out the tone of the face and create a kind of barrier that protects the dermis from negative external factors. Typically, these products are great for layering and can cover up minor imperfections.

Benefit Hello Happy – your own skin, only better

The American foundation has a liquid texture and provides light coverage, thanks to which the effect of “naked” skin is achieved. Its formula contains reflective particles that give a healthy glow to the face.

The Benefit color palette includes 6 shades, among which there are suitable bases for both snow-white and dark-skinned girls.

The foundation does not oxidize after application and guarantees makeup durability for 6 hours, even if you have oily or combination skin. And the sun protection factor SPF15 makes this foundation suitable for the autumn-winter period.

Advantages:

1. Weightless texture;
2. Natural coverage without mask effect;
3. Moderately shiny finish;
4. Suitable for all skin types;
5. Availability of SPF15 filter;
6. Good durability.

Flaws:

1. Not very convenient packaging for such a liquid product.

Hello Happy is the ideal daily foundation for women with any skin type. But you shouldn’t expect serious masking of imperfections from this cream.

Armani Face Fabric – weightless mousse with a photoshop effect

This light toning cream can be used every day if you have normal, combination or oily skin. Upon contact with the face, it turns into the most delicate mousse, and after shrinking it creates a natural semi-matte finish.

Despite its light coverage, Face Fabric is highly layerable, so it can also be used to cover up blemishes. But application in one layer will mask enlarged pores, redness, and also give the face a fresh, well-groomed look.

The product adapts to the natural tone, does not emphasize wrinkles and flaking, and also has impeccable durability.

Advantages:

1. Weightless mousse texture;
2. Semi-matte finish;
3. High durability;
4. Possibility of layering;
5. Well masks redness;
6. Does not highlight wrinkles on the face.

Flaws:

1. High price - almost 4 thousand rudders.

The Face Fabric palette is presented in 7 shades with warm and cool undertones - it will not be difficult to find a suitable product for your color type.

Guerlain L’Essentiel – a weightless veil to transform your skin day after day

The new product from the French perfume house consists of 97% ingredients of natural origin.

The toner has light coverage and leaves behind an amazing, radiant finish that lasts up to 16 hours. But Guerlain L’Essentiel is not only a decorative product, but also a complex care product.

With regular use, it transforms the skin and increases its hydration level. The formula does not contain alcohol, so it is suitable even for those with sensitive and dehydrated skin.

Advantages:

1. 18 shades to choose from;
2. Delicate shine;
3. Natural look without the feeling of a mask;
4. Crazy durability;
5. Cares for the skin without drying it out.

Flaws:

1. High cost - about 3800 rubles.

Guerlain offers an impeccable product for every day that not only hides the imperfections of dry skin, but also helps fight them. And in the variety of its shades it will be easy to find a product that perfectly blends with the natural skin tone.

The best mattifying foundations

Foundations with a matte finish usually do not contain oils and even have light adsorbing and sebum-regulating properties, preventing the appearance of unsightly shine. Moreover, they are highly durable and do not “float” even on very oily skin.

L’Oreal Infaillible “Fresh Tone” 24H – waterproof foundation for porcelain matte skin

The next version of the legendary Infaillible tone promises coverage for up to 24 hours. The product has a liquid texture and high coverage density, masking pimples and post-acne.

The product has a matte finish and does not require powdering for 8-10 hours. The color palette is represented by 6 shades that are perfect for Russian girls.

The waterproof foundation quickly sets on the face, so it requires prompt distribution. Another feature of this product is the inevitable emphasis on flaky areas. It is absolutely not suitable for those with dry skin.

Advantages:

1. High coating density;
2. A suitable palette for Slavic women;
3. No oily shine for up to 10 hours;
4. Water resistance;
5. Masking post-acne and inflammation;
6. Natural matte effect;
7. Affordable price.

Flaws:

1. Sets too quickly on the skin.

L’Oreal Infaillible is suitable for girls with very oily skin that does not hold any makeup. After 10 hours, when the tone can no longer absorb excess sebum, it will be enough to lightly powder it, and you can go to a party or a date.

The time of creams that look like a “mask” when applied is far gone. Every year, the great minds of the beauty industry develop new foundations. Naturalness is in fashion. This criterion requires light coverage, but at the same time fulfilling its function - evening out skin tone. The article contains the best foundations of 2019, which are used by famous makeup artists, beauty bloggers and style icons.

Content:

TOP 10 foundations as chosen by customers

The quality of the product is determined by the density of application, even skin tone and does not look like a “mask” when applied. When choosing, the level of resistance and masking effect for a specific skin type are taken into account. We have compiled a rating of 10 foundations based on customer reviews, which included products from the following manufacturers:

1. LUXVISAGE;
2. DIVAGE;
3. BelorDesign;
4. Bourjois;
5. Rimmel;
6. Maybelline;
7. Essence;
8. Max Factor;
9. L'Oreal Paris.

Please note that choosing a foundation shade requires an individual approach.

LUXVISAGE Matte

Inexpensive foundation from a Belarusian brand. Despite the price, it copes well with imperfections and mattifies. Available in five shades, it won’t be difficult to choose the right one. The packaging looks high quality and has a convenient dispenser.

The texture is dense: not viscous, not liquid. Easily blends out with a sponge. Longevity is high and does not sag. The result of application is matte skin with an even tone.

1. Price category.
2. Convenient packaging with dispenser.
3. Mattifies, hides imperfections.
4. Lasts a long time.

1. May look dark on light skin.
2. The letters on the bottle wear off quickly.

DIVAGE Perfect Look

Affordable foundation made in Russia in the mass market segment. Available in three shades. It has a medium density, matte finish. The consistency is thick, the texture is homogeneous. The tone fits tightly onto the skin, covering imperfections. Can be applied several times to the area to hide a very noticeable flaw - a layering effect. At high density it does not roll up. There is no feeling or impression of a “mask”.

When distributed with a special sponge, the cream blends with the skin tone. The lightest shade will not suit those with porcelain skin. The composition contains tea tree oil, which has a beneficial effect on the skin - it heals and removes redness.

For those with a combination or oily skin type, after a couple of hours you should use powder or go over with mattifying wipes. On dry and normal skin, the foundation will not need to be adjusted; the tone will last all day.

Suitable for daily use and does not require primers or foundation.

1. Low price.
2. Convenient packaging, no excess leaks.
3. Light texture.
4. Tea tree heals rashes.
5. Lasts a long time.

1. It is difficult to choose a shade for porcelain skin.

BelorDesign Party

A foundation from a Belarusian brand at a reasonable price and with a good mattifying effect. The packaging is simple, concise, with basic information about the properties indicated on the front. Equipped with a convenient dispenser.

The consistency is liquid because it has a water base. It is easily distributed with a brush, beauty blender or hands (which you absolutely cannot do). The foundation covers imperfections and has matting properties. Since there are no oils in the composition, the pores will not become clogged. Can be combined with other cosmetics - highlighter, concealer, powder.

Those with dry skin types should not use it. If present, it will emphasize flaking, which is why it is worth applying on a silicone base. Will not hide significant skin problems - cuts, abrasions, obvious bruises. There is an unobtrusive aroma, more reminiscent of a powdery smell.

1. Affordable price.
2. No oils in the composition.
3. Mattifies, removes imperfections.
4. Lasts a long time.

1. Emphasizes severe peeling.
2. Not suitable for dry skin.

Bourjois Healthy Mix

Tone with a light texture, suitable for dry and normal skin. Stylish youth bottle, convenient pump dispenser, allowing you to use the cream to the last drop.

The consistency is liquid. It is recommended to apply with a brush or beauty blender. Evens out tone well, medium coverage, does not clog into pores. Due to the watery structure, it can emphasize peeling and will not hide severe damage, such as bruises or post-acne. Gives the face a well-groomed and rested look.

Longevity is about five hours. Easily interacts with other cosmetics - blush, powder, concealer. Not suitable for those with combination and oily skin. Due to the liquid consistency, it will roll up and lie in spots.

1. Liquid consistency.
2. Doesn't clog pores.
3. Non-comedogenic.

1. No SPF factor.
2. May turn yellow.

Rimmel Match Perfection

A good foundation with a light texture that protects and moisturizes the skin for 24 hours. The bottle is made of glass. There is a convenient dispenser, closed with a lid so that microorganisms flying in the air do not settle. The consistency is liquid and spreads on the skin without streaks. The light fluid texture allows you to “layer” the product without creating the impression of a mask. It is possible to correct the resulting stains or streaks after application.

Adapts to your color, almost imperceptible difference in shades of face and neck. Doesn't turn yellow. Lasts well and does not clog pores. The face is evened out, looks well-groomed, fresh, as if after rest.

After 6 hours it requires adjustment on oily and combination skin. This can be done using powder or matting wipes, after which you can apply another thin layer of tone. Due to the fairly dense base, it is necessary to wash off with hydrophilic oil.

1. Liquid consistency.
2. Hides slight imperfections.
3. Doesn't clog pores.
4. Contains SPF20.
5. Nourishes.

1. Not suitable for the lightest shade.
2. May turn yellow.

Maybelline FitMe

A product that adapts not only to the tone, but also to the skin type. No mask effect. The consistency of the foundation is quite liquid. If you press hard, it may leak out of the open tube. When applied with a sponge, the effect of a mask is obtained, which is why you need to wait until the product “settles down”. Afterwards you can continue with makeup. It doesn't roll off on its own.

There is a large palette, so it will be easy to choose the right shade. Suitable for oily and combination skin. Mattifies and removes oily shine. Hides enlarged pores without clogging them. Not at all suitable for dry skin, as it can greatly tighten or emphasize flaking.

Like any mattifying foundation, it must be removed with hydrophilic oil. It will completely draw the product out of the pores, leaving the skin clean.

1. Light liquid texture.
2. Evens out facial tone.
3. Doesn't clog pores.
4. The effect of velvet, matte skin.

1. May turn yellow.
2. Does not mask severe imperfections or post-acne.

Essence Insta Perfect Liquid Makeup

Excellent foundation with a matte finish. The texture is light and liquid. It is applied evenly, without spots or streaks, it is better to do this with a brush or sponge. Masks imperfections and small imperfections. Blends perfectly with skin tone for a natural look.

Thanks to its consistency, you can layer the product by adjusting the density. Since the foundation is waterproof, you should use hydrophilic oil when removing makeup. It is possible to mix with other shades of the same series to achieve an individual tone.

1. Light consistency.
2. Velvet skin effect.
3. Can be mixed with other shades.

1. Emphasizes peeling and wrinkles.
2. Cripples on dry skin.

Max Factor Color Adapt

Foundation with “Adaptation Particles” will make the skin matte and perfectly smooth. Convenient packaging with a pump dispenser will allow you to squeeze out the right amount of product. It is not only convenient, but also hygienic.

Light consistency, but silicones can be felt. They do not clog pores and do not cause inflammation. It fits well and covers imperfections. Contains reflective particles, which allows you to achieve the effect of “radiance” of the skin.

Does not yellow or oxidize on the face. Doesn't crease even after 8 hours. By the end of the evening, you should use mattifying wipes to “refresh” your makeup.

1. Light texture.
2. Even complexion.
3. Naturalness.
4. Doesn't clog pores.
5. Does not produce a mask effect.

1. Emphasizes peeling.
2. Does not hide severe imperfections or post-acne.

Maybelline Affinitone with Argan Oil

The foundation, which moisturizes and evens out the skin, now saturates it with vitamin E and argan oil. The consistency is liquid. You need to squeeze it out of the tube carefully so as not to get dirty. The tone goes on easily and can be blended out if necessary. Evens out facial skin, but does not mask severe imperfections or post-acne. Does not create a mask effect, looks natural on the face.

For those with dry skin, it is better to apply foundation; the product may make flaking more visible. Not at all suitable for oily or combination skin. Due to the oil content, the pores will become clogged and covered with an oily film. There is a pleasant, unobtrusive argan oil aroma.

1. Light texture.
2. After application, the face tone is even.
3. Does not produce a mask effect.
4. Moisturizes and nourishes with vitamin E.

1. Not for dry types.
2. Not a convenient tube with a screw cap.

L’Oreal Paris Alliance Perfect Perfect fusion

One of the best foundations according to owner reviews, in a stylish glass bottle with a pump dispenser. It is created using innovative technology: the cream completely merges with the skin tone, thanks to micropigments.

The consistency of the cream is light, like a veil. It fits pleasantly on the face, covering imperfections and evening out the tone. Contains more oils and nourishing vitamins, which provides facial skin care.

The cream does not feel at all, like a second skin. If accidental, it does not smudge and does not leave marks on clothes. Does not require covering with powder as it has a matte finish. Suitable for any skin type. Dry skin nourishes and moisturizes well. Under oily and combination skin, it is worth applying a foundation so that it does not slide off quickly.

1. Easy to apply.
2. Lasts a long time.
3. Does not settle in pores.
4. Does not produce a mask effect.
5. Moisturizes, nourishes with vitamins.

1. Does not hide obvious imperfections, post-acne.
2. A bit heavy for summer.

Comparison table with prices

For the convenience of choosing the best foundation for yourself in 2019 from the rating, we have compiled a comparative table where we indicate the main features of each product, as well as their average price and bottle size.

How to choose a color?

In order for the foundation to live up to your expectations, you need to choose a shade that suits your skin. It’s better to do this not on the Internet, but in offline stores, where you can consult with a friend or consultant.

When choosing a product, take a tester and apply a couple of drops to your forehead or cheeks, blend smoothly and wait less than a minute. It will have time to “accept” your skin and adjust. If the color doesn't work, try mixing light and dark shades.

For best results, remove (gather) your hair. Try testing it on areas with severe rashes or post-acne. This way you can clearly see what the density is. Do not test on the backs of your hands! This is not correct, since the skin tone on the face and other parts of the body is different.

For more details about all the nuances of choice, watch the video:

How to properly apply foundation on your face?

It should be applied to cleansed and moisturized facial skin. If you are going to an important event, apply a special mattifying base under your foundation. This will allow the product to hold on and not roll off.

Application occurs with a sponge, beauty blender or brush. Tools can be combined, each working on a specific area of ​​the face to achieve better coverage. Under no circumstances apply the product with your hands! This way there will be not only cream on the skin, but microbes that will worsen its condition in the future.

Concealer, powder and highlighter can be applied to the foundation. For a better effect, everything can be fixed with special water.

For detailed visual instructions, watch the video: