Contrast

Contrast: a concept that is often talked about in the visual arts, but few have thought seriously about it, has wide applications in the world of design and architecture.

The concept of "contrast" means "sharp difference" and refers to the color characteristics of objects in the surrounding world. In visual media, including painting, illustration, photography and architectural designs, contrast is one of the most important aspects. It can be used as an artistic technique to emphasize the importance of objects in a composition, attract attention, create space, and highlight various elements of an image.

Contrasting colors can evoke different reactions in the viewer and create a specific visual effect. Two contrasting colors (or dark paints) can look bright, but two similar colors can look less bright. Visual contrast can also highlight spaces or objects, highlighting them as “keys” that will stand out from the overall image. To create this contrast, white, black or gray can be used. It can act as both a background and an accent, making it an effective contrast enhancer.

In other words, contrast allows you to use color to create a sense of tension and intensity in an image. Such a strong emotional reaction affects perception and can lead to changes in a person's well-being.

People have always been concerned with the idea of ​​creating balance in their surroundings by changing the color scheme. A person gets used to a certain color scheme that surrounds him, and any accidental change of colors to a different background can cause discomfort. This is why architects and designers choose color materials so carefully. To avoid negative influences, they strive to create an environment in which the intensity of light and shadow match each other and create a harmonious combination. When the environment is painted in “soft” colors, it becomes comfortable to perceive. But in the case of using “bright” colors, the space becomes more dynamic and interesting to look at. It makes the viewer feel excited, evokes positive emotions, fills him with energy and movement. It can be said that contrasting elements create movement in any visual installation.

Understanding contrast and using it in design depends on