Martin Schwartz is a Swiss anthropologist who developed the scale named after him. Author and organizer of numerous anthropological, linguistic and sociological studies. In 1915-1931 worked at the University of Gottingen in Germany. Developed new theories of cultural development. He opposed the racist theory of F. Boas. This scale establishes the relationship between concepts of the human body, hand activity, and culture, including social, political, and economic interactions. The scale created by Martin Schwartz is known as the Schwartz Scale. The scale includes six dimensions: physical characteristics, symptoms, diseases, actions, signs (symbols) and meaning. It can also be applied to measure different types of cultural experiences, such as eating behavior or aspects of the production of material cultural objects. The purpose of the scale is to create a unified system for comparing social cultures. The meanings attached to some dimensions may vary from one community to another, but may have certain universal properties because people perform the same types of activities everywhere