**Primary motivation** is a stimulus that appears without our desire and control over it, as soon as we see or feel an object that interests us. It could be anything: money, food, entertainment, a new dress, etc. In this case, our brain does not understand that we are fueling greed or a desire for adventure in ourselves in order to get this particular object. The inner law of life tells us that this thing or emotion will bring us happiness. Although this is a false idea, when we ignore this inner voice that awakens the primary motive, then we must accept the consequences that remain from it. However, in reality, this path to motivation has little chance of achieving any goal. Most of us indulge in unattainable dreams and, moreover, create illusions on the way to finding our own motivation.