Signs of the Times

Signs of the Times: How to Use Advertising to Teach Children

Advertising is all around us, and many of us encounter it every day on the streets, in stores, on television and on the Internet. However, besides trying to sell us products, advertising can serve other purposes, including educating children. In this article we will look at several ways to use advertising to teach children of different ages.

Children who cannot yet read can enjoy the images on the advertising stands. Ask your child to name the product shown in the picture and explain what it is and why they are selling it. Children can learn about the different products that are available in the market and how they are used. Some children love to hum the commercial songs they hear in TV commercials. You can talk to them about which products from the ad they used during the week, and which products the whole family uses. Don't forget to mention bread, which, although not advertised, is a basic food item.

Children who are learning letters can find them in the signs you drive past. Ask your child to find a specific letter and explain how to pronounce it. Older children can play a game where they have to name all the letters of the alphabet as they drive past signs. Getting your child to read signs will give them the opportunity to demonstrate their knowledge of letters, sounds and words.

However, please be aware that advertisements may contain some objectionable messages, such as intrusive advertising of unhealthy products, or images that may be inappropriate for children. Therefore, it is important to review the advertisements with your child and discuss any questions they have.

In conclusion, advertising can be a useful tool for teaching children. Use it to help your children learn about different products and services, and to develop reading skills and knowledge of letters, sounds and words. However, remember that advertising should be used with caution and in combination with other teaching methods.