In the world of fashion and lingerie, body odor is one of the most common problems. It can occur at any time of the day or night, which can cause awkward situations in public places. However, the Japanese campaign Seiren decided to solve this problem and released a line of unusual underwear that can eliminate unpleasant body odors.
The new product, called Deoest, is created from a material containing ceramic particles that absorb odor when air flows. This material was a real breakthrough in the lingerie industry and became popular among the Japanese. Deoest's assortment includes not only briefs for men and women, but also socks and T-shirts.
Seiren company representative Nami Yoshida said that the underwear was originally created for people suffering from active flatulence, but healthy people, especially businessmen, were also interested in it. Lingerie will save buyers from embarrassment during a business meeting or important negotiations. However, it should be noted that Deoest eliminates unpleasant odors, but not noise.
The new product aroused great interest in Japan and became a real bestseller. This innovation is an important step in the lingerie industry, which is constantly developing and improving. Deoest underwear allows people to feel confident and comfortable in any situation.
However, beyond the comfort and confidence aspects, it is important to note that Deoest underwear can also have an environmental aspect. Because it absorbs odors, people can wash it less often, which in turn reduces the amount of resources used and reduces the burden on the environment.
In general, the emergence of underwear that can eliminate unpleasant body odors is an important step in the development of the underwear and fashion industry. The Deoest line from Seiren has already become a real bestseller in Japan and, perhaps, will become popular abroad in the future.