Trade Sign (Proprietary Name)

Proprietary Name is a term widely used in pharmacy that refers to the trade name of a drug substance. This name is given to it by the manufacturer and is used for commercial labeling and promotion of the product on the market.

The brand name of a drug is one of the most important aspects of marketing in the pharmaceutical industry. This name should be memorable and easily recognizable to simplify the process of its promotion and advertising. In addition, the trade name may also contain information about the composition and effect of the drug.

An example of a trade name for a drug is "Zantac", which is the trade name for the drug ranitidine. Ranitidine is an active ingredient that is used to treat a variety of conditions associated with excess stomach acid, including gastric and duodenal ulcers.

However, the trade name should not be confused with the generic name of the drug substance, which is called the international nonproprietary name (INN). INN is a standard name that is used to identify medicinal substances throughout the world. For example, the international nonproprietary name for ranitidine is "ranitidine."

In conclusion, the trade name of a drug plays an important role in the commercial labeling and promotion of the product in the market. It should be memorable and easily recognizable to simplify the process of advertising and promotion, and at the same time it should not be confused with the standard international nonproprietary name of the drug substance.



The “Trade” mark (or “Proprietary Name”) is a term that is used in pharmacy to designate the trade name of a medicinal substance. It denotes the name given to the drug by the manufacturer and used to identify it on the market.

Unlike other drug names, such as the “International Nonproprietary Name” (INN) or “Chemical Name,” trade names are usually unique and are used only to identify a specific drug. They may be changed at any time if the manufacturer decides to change the name of their product.

Trade names are often used in advertising and marketing of drugs. They help consumers differentiate one product from another and can be more memorable than chemical names.

However, trade names do not always correspond to the actual chemical names of medicinal substances. Sometimes they can be used to disguise a drug that contains another active ingredient, or to create a false association with other products. In such cases, trade names may be misleading to consumers.

Therefore, when choosing a drug, it is important to pay attention to its chemical name, and not to the trade name. Chemical names are more accurate and allow you to understand what exactly is contained in the drug.



A trade mark is the full name of a pharmaceutical drug given to it by the manufacturer. This symbol indicates the relationship between the drug and the corresponding name that the company has assigned to it. The commercial mark is used to prescribe medications and can be added to a variety of medications. It is one of the most important elements of pharmaceutical marketing, on which the drug sales process is based.

The need to use a trade mark was introduced by Article 3 of the US Drug Act. According to this article, each commercial drug is assigned a trade name. This is because the law requires the name of the drug to be clearly stated so that it can be identified.