New online football from Gillette and YouTube.

A large-scale joint project announced by YouTube and Gillette will revolutionize the way you watch football broadcasts online. YouTube has a new channel called Gillette Football Club. It is planned to broadcast the most interesting game moments of matches. The story about behind-the-scenes intrigues in the most famous football clubs will add spice to sports reporting. Viewers of the channel will be presented with new, exclusive material on football topics.

The Gillette company traces its history of cooperation with popular sports to the beginning of the last century. This partnership has become a key strategy over time and has helped the company become a leader in the shaving market. For many years, Gillette has supported international sporting events: the World Cup of football, rugby, Formula 1, the Gillette Cricket Cup, the 2012 Olympic Games. The most famous athletes from all over the world have become the face of the company's brand. Today, Gillette continues to implement its sports marketing plans around the world. As confirmation, it becomes the main sponsor of all football content on YouTube in Europe, Africa and Central Asia. More than fifty different football clubs, including Manchester City FC, Paris Saint-German and Chelsea, presented exclusive sports content to Gillette Football Club viewers.

By subscribing to the channel, users will be able to choose to watch football online from many of their favorite clubs in HD quality. And ESPN and TalkSport will present sports news. Football fans will also have the opportunity to use the new “social network games” feature and view entertainment channels only for members of the “Gillette Football Club” from Big Balls Films. You will be pleased to have full access to the statistical data of any of the football teams.

The sports channel Football 1 provides a wide range of viewing opportunities for many foreign sports channels. It owes its first positions in the ratings largely to the sports themes of the channels Sport-1 online, Football online, and Our football online. Matches of football teams of foreign clubs are among the most popular programs broadcast online. Google Vice President of Sales Matt Britton considers the joining forces of Gillette and YouTube to be a tremendous experience in developing the advertising and football business, as well as expanding partnership programs in the field of sports information technology.