Bovaryism

Bovarism is a concept that describes a situation where people buy something not because of its quality, but because the item is a fashion trend or because it is popular among their social circle. In other words, we buy things not to satisfy our needs and desires, but because everyone around us says it's cool.

This phenomenon was first described in the novel Madame Bovary by Gustave Flaubert. The novel's main character, Emma, ​​was a young woman who was married to a poor farmer and was experiencing financial difficulties. She began spending money on clothes and jewelry instead of helping her family, and her husband began to suspect something was wrong.

However, bovarism has become not only part of fiction, but also a reality of life: we all live in a world where fashion and trends are of great importance, and many people buy things not for reasons of quality and functionality, but only because something is fashionable .

The reason for this phenomenon may be due to the fact that we live in a society where the main emphasis is on appearance rather than quality. We often see advertisements that promise us great results from using new cosmetics or fashionable clothes, without revealing how they work. Moreover, many product manufacturers specifically make their products to stand out on the store shelf rather than to be the best in terms of quality.

Bovarism can also be associated with a feeling of pressure from society. We want to be seen as successful and fashionable, so we buy ourselves things that other people find expensive and attractive. But the problem with Bovarism is that it forces us to spend more money than we can afford on things that are not really worth spending. Except