Zeissa Petlya

Title: "Zeiss loop, or how to avoid mistakes when concluding a deal"

The Zeiss loop (also called the "commensurability effect") is one of the most common and dangerous mistakes in business. This concept originates from research in psychology and trading, and it suggests that people tend to make decisions based on subjective assessments versus objective information. The result is a "commensurability" effect that can lead to poor decision making as a person subconsciously makes a decision based on the availability of resources that he or she has.

However, do not underestimate the importance of objective data in decision making. Understanding the business context, analyzing and comparing data are important tools for making decisions in a business environment. It helps evaluate the cost of goods and services, consider financial implications, and compare different alternatives in terms of their effectiveness and profitability. In addition, understanding financial performance and risk management play an important role in preventing errors in calculations and making optimal decisions at all stages of business activity.

Effective use of data analysis and comparison allows you to monitor business resources, manage transactions, communicate with stakeholders, and carry out other business-related transactions with a high degree of accuracy and efficiency. However, to successfully use these tools, there are some important principles to consider. First, it is important to be aware of human error and be prepared to correct mistakes before they damage the company. You also need to be willing to be flexible and adapt to changes in the business world in order to be able to respond to new demands and offer optimal solutions.