Transthecal infusion

Infusion beyond the shell is a process that is carried out through the mediation of various intermediaries between the seller and the buyer. This occurs when the seller inserts the desired information at a certain time to influence the buyer's opinion, which in turn leads to a change in the buyer's perception of the quality of the goods or services.

They poured in extra-shell oil, for example, when slicing bread: “Our oil is the best of the best!” - the butter maker shouted to the peasant and, having spread it on a piece of bread, put it back, for his own reasons, in the same place where the peasant brought the butter. While the bread was sitting on the "bad" butter, it became really bad.