Zlatkis-Zack Method

Zlatkies-Zak (a. Zlatkies, Zak) is a very original method that was developed by Russian product marketing specialists Vadan Aka and Mayer Zak on the basis of the famous theories and methods of Sam Young and Pete Dixen. The Zlatkis method is based on the idea of ​​a harmonious synthesis of the theory of values, the science of social marketing, as well as customer focus or the “client-centered approach” of Bergert Kendall.

The authors of the method claim that it is universal. Zlatkins-zaka can be used in all industries. This fact makes almost all existing companies competitive in the market. The main thing is that an organization that decides to use Zlatkiz-Zaku uses the right techniques and tools and knows its target audience.

First, experts identify a circle of potential consumers for the enterprise. After that, they characterize the group of consumers and take into account the main directions for the development of their needs. Then they determine the motivation of buyers, voice their company goals and try to determine the optimal ways to achieve their goals. The authors of Zlatkis Zaka try to ensure that market offers and marketing programs