Coueyism is a philosophical and psychotherapeutic movement based on the idea that all people have the right to happiness and should strive to achieve their goals. Its founder is the French pharmacist Emile Coue (1855-1952), who developed the method of active self-hypnosis.
The essence of the Coue method is to use positive self-hypnosis to overcome traumatic factors and increase self-confidence. In this case, the person must tell himself a certain phrase, formulated in a positive way (“I can achieve this goal”, “I believe in myself”). These words must be spoken with confidence in their truth and faith in your success.
Coue argued that positive thinking influences physiological processes and can change emotional states, such as reducing stress and pain. This theory has been supported by experimental studies that have shown that regular use of self-hypnosis suggestions can help improve mood, reduce anxiety, and increase motivation.
However, Coue did not deny the possibility of negative self-hypnosis. For example, if a person finds it difficult to overcome some problem, then he can use suggestions aimed at overcoming this obstacle. Moreover, Coue emphasized the need to reflect on one's life and recognize one's personal values