Introduction
The de Assis method is not only a new way of solving various problems, but also a management philosophy concept developed by the famous Norwegian entrepreneur and businessman Chris Copeland in 2015. At its core, this idea is completely contrary to the principles of the traditional American or European school of management. The essence of this method is that business success depends on establishing and maintaining relationships with all participants in the product value chain. In this context, the key success factor is the level of customer loyalty of the company. This is due to the fact that loyal customers are more likely to contact the company when problems and conflicts arise, and accordingly will require repeated purchases of products or services, thereby increasing the level of business monetization. In this article we will look at the de Assis method, its advantages and disadvantages, as well as possible ways of application in the domestic economy.
What is the de Assis method?
The De Assis method is a way to develop non-standard marketing strategies to achieve your goals. This method proposes to use data obtained through feedback from the company’s customers to improve the quality of goods and services, as well as provide competitive advantages in relation to other enterprises. In addition, the de Assis method involves working to improve the relationship between the client and the company through the creation of convenient service conditions and an individual approach to each